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In the past, comparing ad performance across media platforms has been a challenge for brands. Advertisers have asked us to help them better understand the effectiveness of Facebook ads compared to other forms of advertising—particularly TV ads. Advertisers are also looking for ways to unify metrics and reporting. In fact, 79% of marketers say they would prefer to use one set of metrics across all screens.(1)
Today, we’re introducing new measurement solutions that will enable advertisers to see the impact of their ad campaigns on both Facebook and TV, as well as the incremental impact of both platforms when used together. Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift both provide advertisers with the ability to evaluate the impact of their campaigns across Facebook and TV.Two ways to run a cross-platform brand lift study
Nielsen Total Brand Effect with Lift: Available today, through our partnership with Nielsen, advertisers can interpret their cross-platform results as measured by Nielsen. This solution leverages Nielsen’s expertise in television measurement and its database of television programming to poll for TV ad exposure. Results are delivered independently by Nielsen. Nielsen Total Brand Effect with Lift is available now for eligible advertisers via their Facebook representative. For a more holistic view of effectiveness advertisers can couple their brand measurement with cross platform reach measurement Nielsen Total Ad Ratings (TAR). TAR and Total Brand Effect give the marketer a read on the relative reach and efficiency of spend across an entire campaign.
The product is currently available in both the US and the UK, and will also be available in Australia by the end of the year.
Results from a Nielsen Total Brand Effect with Lift Campaign can be found in the section Facebook and TV ads work better together.
Facebook Cross-Platform Brand Lift: Facebook will offer polling and results from cross-platform brand lift measurement for ads on Facebook, Instagram and Audience Network. These studies will be available for lower spend minimums than measurement through our partners and will also offer self-serve reporting, including that of Facebook usage during commercial breaks. We are starting to build this solution now, and hope to make it available to advertisers in early 2018.
This graphic is provided for illustration purposes only. Exact reporting details are subject to change.Determine brand lift generated by each platform
These cross-platform brand lift solutions combine lift measurement (a measurement of test vs. control), with an opportunity-to-see methodology for determining TV ad exposure. Opportunity-to-see assesses the likelihood that those people were exposed to a given ad by asking those individuals if they have seen certain TV programs in which the ad was aired. After being asked a question that determines whether they viewed certain TV programs in the previous day, individuals are then asked questions to determine their perception of the advertiser’s brand. Comparing lifts in the exposed groups with the unexposed group gives marketers a more complete understanding of how their Facebook and TV ads drive impact independently and together.
Optimize your Facebook and TV campaigns using actionable results
At the end of a cross-platform brand lift study, advertisers will get information on lift generated by Facebook alone, lift generated by TV alone and lift generated by Facebook and TV together.
This will help advertisers understand if they are effectively and efficiently engaging their audience on each platform. Using these studies, advertisers will be able to improve future campaign performance by optimizing creative, increasing on-target reach (with Nielsen Total Ad Ratings) and spending their media budget more efficiently across platforms.Facebook and TV ads work better together
Advertisers are already seeing the value of these brand lift solutions. For example, Shark, a pioneer in small household appliances and cleaning solutions, wanted to understand how TV and Facebook generate brand awareness both together and separately, so they could determine the efficacy and efficiency of their overall advertising strategy.
Shark’s campaign helped establish the effectiveness of a combined TV and Facebook video ad strategy.
From April 24 to June 18, 2017, a Nielsen Total Brand Effect with Lift study measured this incremental success. The study revealed these results:
- A 22-point lift in ad recall for TV and Facebook (versus a 6-point lift for TV-only and a 3-point lift for Facebook-only)
- An 8-point lift in purchase intent for TV and Facebook (versus a 6-point lift for TV-only and a 1-point lift for Facebook-only)
- A 6-point lift in awareness for TV and Facebook (versus a 3-point lift for TV-only and a 3-point lift for Facebook-only)
“We proved that Facebook video ads are a natural complement to TV campaigns. We experienced better brand results among people who saw ads on both versus just TV or Facebook alone. We saw the ‘better together’ impact first-hand. Facebook and TV are powerful individually, but deliver a stronger message to our audience when used in tandem.” —Ajay Kapoor, VP, Digital Transformation & Strategy, SharkNinja
Additionally, our advertising partners, including those who are expanding from digital advertising into cross-media campaigns, have expressed excitement about the opportunity to leverage Facebook Cross-Platform Brand Lift solution.
“Now that Buzzfeed has begun to diversify our media strategies to include both Television and Digital, having the option to leverage solutions such as Facebook’s Cross-Platform Brand Lift and Nielsen Total Brand Effect with Lift presents a great opportunity. We look forward to using cross-platform brand lift measurement to both receive valuable insights about our multi-media campaign performance in a single reporting surface, and also to optimize campaign elements such as spend and creative across both platforms.” — Margo Arton, Senior Director of Ad Effectiveness at BuzzFeed
Advertisers now have the opportunity to measure the impact of their Facebook and TV campaigns together using Nielsen Total Brand Effect with Lift, and we look forward to rolling out the Facebook Cross-Platform Brand Lift solution in the coming months.
A few weeks ago, a friend sent me a link to the Great 78 Project, "a community project for the preservation, research, and discovery of 78 rpm records." The project is supported by the Internet Archive, George Blood, and the
In this week's top 5, we take a look at Emacs and Vim alternatives, Linux cluster admin tips, and more.
If writing is part of your job or your everyday routine, you might find the Nextcloud open source file sync and share application a very useful tool. First, it provides you with free, secure, and easily accessible cloud file storage.
By Elliot Schrage, Vice President of Policy and Communications
1) Why did Facebook finally decide to share the ads with Congress?
As our General Counsel has explained, this is an extraordinary investigation — one that raises questions that go to the integrity of the US elections. After an extensive legal and policy review, we’ve concluded that sharing the ads we’ve discovered with Congress, in a manner that is consistent with our obligations to protect user information, will help government authorities complete the vitally important work of assessing what happened in the 2016 election. That is an assessment that can be made only by investigators with access to classified intelligence and information from all relevant companies and industries — and we want to do our part. Congress is best placed to use the information we and others provide to inform the public comprehensively and completely.
2) Why are you sharing these with Special Counsel and Congress — and not releasing them to the public?
Federal law places strict limitations on the disclosure of account information. Given the sensitive national security and privacy issues involved in this extraordinary investigation, we think Congress is best placed to use the information we and others provide to inform the public comprehensively and completely. For further understanding on this decision, see our General Counsel’s post.
3) Let’s go back to the beginning. Did Facebook know when the ads were purchased that they might be part of a Russian operation? Why not?
No, we didn’t.
The vast majority of our over 5 million advertisers use our self-service tools. This allows individuals or businesses to create a Facebook Page, attach a credit card or some other payment method and run ads promoting their posts.
In some situations, Facebook employees work directly with our larger advertisers. In the case of the Russian ads, none of those we found involved in-person relationships.
At the same time, a significant number of advertisers run ads internationally, and a high number of advertisers run content that addresses social issues — an ad from a non-governmental organization, for example, that addresses women’s rights. So there was nothing necessarily noteworthy at the time about a foreign actor running an ad involving a social issue. Of course, knowing what we’ve learned since the election, some of these ads were indeed both noteworthy and problematic, which is why our CEO today announced a number of important steps we are taking to help prevent this kind of deceptive interference in the future.
4) Do you expect to find more ads from Russian or other foreign actors using fake accounts?
When we’re looking for this type of abuse, we cast a wide net in trying to identify any activity that looks suspicious. But it’s a game of cat and mouse. Bad actors are always working to use more sophisticated methods to obfuscate their origins and cover their tracks. That in turn leads us to devise new methods and smarter tactics to catch them — things like machine learning, data science and highly trained human investigators. And, of course, our internal inquiry continues.
It’s possible that government investigators have information that could help us, and we welcome any information the authorities are willing to share to help with our own investigations.
Using ads and other messaging to affect political discourse has become a common part of the cybersecurity arsenal for organized, advanced actors. This means all online platforms will need to address this issue, and get smarter about how to address it, now and in the future.
5) I’ve heard that Facebook disabled tens of thousands of accounts in France and only hundreds in the United States. Is this accurate?
No, these numbers represent different things and can’t be directly compared.
To explain it, it’s important to understand how large platforms try to stop abusive behavior at scale. Staying ahead of those who try to misuse our service is an ongoing effort led by our security and integrity teams, and we recognize this work will never be done. We build and update technical systems every day to make it easier to respond to reports of abuse, detect and remove spam, identify and eliminate fake accounts, and prevent accounts from being compromised. This work also reduces the distribution of content that violates our policies, since fake accounts often distribute deceptive material, such as false news, hoaxes, and misinformation.
This past April, we announced improvements to these systems aimed at helping us detect fake accounts on our service more effectively. As we began to roll out these changes globally, we took action against tens of thousands of fake accounts in France. This number represents fake accounts of all varieties, the most common being those that are used for financially-motivated spam. While we believe that the removal of these accounts also reduced the spread of disinformation, it’s incorrect to state that these tens of thousands of accounts represent organized campaigns from any particular country or set of countries.
In contrast, the approximately 470 accounts and Pages we shut down recently were identified by our dedicated security team that manually investigates specific, organized threats. They found that this set of accounts and Pages were affiliated with one another — and were likely operated out of Russia.
By Colin Stretch, General Counsel
Two weeks ago, we announced we had found more than 3,000 ads addressing social and political issues that ran in the US between 2015 and 2017 and that appear to have come from accounts associated with a Russian entity known as the Internet Research Agency. We subsequently made clear that we are providing information related to those ads, including the ad content itself, to the Special Counsel investigating allegations of Russian interference in the 2016 US election. Since then, some people have asked why we aren’t sharing the content of the ads more broadly.
After an extensive legal and policy review, today we are announcing that we will also share these ads with congressional investigators. We believe it is vitally important that government authorities have the information they need to deliver to the public a full assessment of what happened in the 2016 election. That is an assessment that can be made only by investigators with access to classified intelligence and information from all relevant companies and industries — and we want to do our part. Congress is best placed to use the information we and others provide to inform the public comprehensively and completely.
This has been a difficult decision. Disclosing content is not something we do lightly under any circumstances. We are deeply committed to safeguarding user content, regardless of the user’s nationality, and ads are user content. Federal law also places strict limitations on the disclosure of account information. As our biannual transparency reports make clear, we carefully scrutinize all government data requests, from here and abroad, and we push back where they do not adhere to those legal limitations. And, of course, we also recognize and support the important work of government investigations and take care not to take steps, like public disclosures, that might undermine them.
Over recent weeks, we have grappled with the extraordinary nature of this particular investigation through this lens. The questions that have arisen go to the integrity of US elections. And the limited information Congress and the intelligence community have shared with us to date suggests that efforts to compromise the 2016 election were varied and sophisticated — and that understanding those efforts requires a united effort, from across the technology, intelligence and political communities. We believe the public deserves a full accounting of what happened in the 2016 election, and we’ve concluded that sharing the ads we’ve discovered, in a manner that is consistent with our obligations to protect user information, can help.
That’s why we have reached out to congressional leadership to agree on a process and schedule to provide the content of these ads, along with related information, to congressional investigators. At the same time, we will continue our own review and investigation, and to do our part to make sure investigators have the information they need. We look forward to their comprehensive assessment, and to a greater public understanding of what took place.
See also: Hard Questions: More on Russian Ads
The actor and founder of HitRecord Joseph Gordon-Levitt kicked off the second day of the Open Source Summit. His open creative community, HitRecord, allows for the evolution of open source film projects. We learned how a company is using BlockChain to fight poverty while keeping plastic out of the ocean, and about how Microsoft and Google are now more deliberate about how they create a culture of openness inside and outside their companies.
Watch as Jason Hibbets and I give you a quick summary of day 2, and I manage to understand what TensorFlow is along the way.
If you’re a software developer today, you know how to use open source software, but do you know how and why open source licensing started? A little background will help you understand how and why the licenses work the way they do.
One of the greatest challenges an organization faces as it grows is sustaining, evolving, and scaling the unique set of values and behaviors that differentiate its culture. In my previous column, I shared some research that we've done at Red Hat to tackle this challenge. Today, I'll share an update on our culture project: "Rediscovering Red Hat's Why," which we launched in March.
The world of open source databases is rapidly evolving. It seems like every day brings a new release of an open source technology that might make a database administrator's life easier, if only he or she knew about it.
Evan Powell is a serial entrepreneur and served as founding CEO of three companies: Clarus Systems, Nexenta Systems, and StackStorm. Currently the CEO and chairman of Cloudbyte, Powell is also an advisor and investor in a number of startups, including Cloudian, Keewi, TextIQ, Journey Software, and others.
BOSTON, Massachusetts, USA -- Wednesday, September 20th, 2017 -- The Free Software Foundation (FSF) today announced that the opportunity to apply for LibreOffice certification for migrations and trainings is now available to FSF Associate Members.
LibreOffice is a free software project of The Document Foundation (TDF), a non-profit based in Germany. An office suite, LibreOffice encompasses word processing, and programs for the creation and editing of spreadsheets, slideshows, databases, diagrams and drawings, and mathematical formulae. It uses the ISO standard OpenDocument file format (ODF).
"LibreOffice is widely used, effectively fulfills a crucial free software need, and its robust community has made it even better in just a few years' time. Using LibreOffice gets many people started down the path of free software," said FSF executive director John Sullivan. "We admire The Document Foundation's steadfast commitment to free software principles."
In 2015, TDF began offering LibreOffice certification to certify "individuals actively promoting LibreOffice deployments, thanks to their competence in specific areas" including development and L3 support, migrations to LibreOffice, and LibreOffice training.
People who are certified in LibreOffice migrations and trainings are able to help companies and government offices make the switch away from proprietary office suites, and that raises the value of a deep understanding of LibreOffice. Italo Vignoli, Chair of the LibreOffice Certification Committee, said, "By extending LibreOffice certification to FSF members, we are widening the reach of our program to foster migrations to LibreOffice. In several geographies, the availability of certified professionals has triggered a number of large deployments in public administrations and enterprises."
FSF members can learn more about the program at https://www.documentfoundation.org/certification/program/ and fill out the application form at https://www.documentfoundation.org/certification/application/.
Fans of software freedom can become an FSF Associate Member for as little as $10/month or $5/month for students. Membership comes with an array of benefits, including the opportunity to become certified in LibreOffice migrations and trainings, and supports the FSF and the GNU Project.About the Free Software Foundation
The Free Software Foundation, founded in 1985, is dedicated to promoting computer users' right to use, study, copy, modify, and redistribute computer programs. The FSF promotes the development and use of free (as in freedom) software -- particularly the GNU operating system and its GNU/Linux variants -- and free documentation for free software. The FSF also helps to spread awareness of the ethical and political issues of freedom in the use of software, and its Web sites, located at https://fsf.org and https://gnu.org, are an important source of information about GNU/Linux. Donations to support the FSF's work can be made at https://donate.fsf.org. Its headquarters are in Boston, MA, USA.
More information about the FSF, as well as important information for journalists and publishers, is at https://www.fsf.org/press.Media Contact
Free Software Foundation
+1 (617) 542 5942
Machine learning and artificial intelligence (ML/AI) mean different things to different people, but the newest approaches have one thing in common: They are based on the idea that a program's output should be created mostly automatically from a high-dimensional and possibly huge dataset, with minimal or no intervention or guidance from a human. Open source tools are used in a variety of machine learning and artificial intelligence projects. In this article, I'll provide an overview of the state of machine learning today.
Abstractions and metadata are the future of architecture in systems engineering, as they were before in software engineering. In many languages, there are abstractions and metadata; however, systems engineering has never adopted this view. Systems were always thought of as too unique for any standard abstractions. Now that we’ve standardized the lower-level abstractions, we’re ready to build new system-level abstractions.
In this article, Ciarrai Cunneen and I describe how to do a paper-based usability test, using an early redesign of the GNOME Settings app as an example. The updated Settings features in GNOME 3.26, released on September 13.
When writing open source software, we often obsess about making our logic elegant and concise, coming up with clever ways to execute tasks and demonstrate ideas. But we sometimes forget a key fact: Software is not useful if it is not easy to use.
WordPress 4.8.2 is now available. This is a security release for all previous versions and we strongly encourage you to update your sites immediately.
WordPress versions 4.8.1 and earlier are affected by these security issues:
- $wpdb->prepare() can create unexpected and unsafe queries leading to potential SQL injection (SQLi). WordPress core is not directly vulnerable to this issue, but we’ve added hardening to prevent plugins and themes from accidentally causing a vulnerability. Reported by Slavco
- A cross-site scripting (XSS) vulnerability was discovered in the oEmbed discovery. Reported by xknown of the WordPress Security Team.
- A cross-site scripting (XSS) vulnerability was discovered in the visual editor. Reported by Rodolfo Assis (@brutelogic) of Sucuri Security.
- A path traversal vulnerability was discovered in the file unzipping code. Reported by Alex Chapman (noxrnet).
- A cross-site scripting (XSS) vulnerability was discovered in the plugin editor. Reported by 陈瑞琦 (Chen Ruiqi).
- An open redirect was discovered on the user and term edit screens. Reported by Yasin Soliman (ysx).
- A path traversal vulnerability was discovered in the customizer. Reported by Weston Ruter of the WordPress Security Team.
- A cross-site scripting (XSS) vulnerability was discovered in template names. Reported by Luka (sikic).
- A cross-site scripting (XSS) vulnerability was discovered in the link modal. Reported by Anas Roubi (qasuar).
Thank you to the reporters of these issues for practicing responsible disclosure.
Download WordPress 4.8.2 or venture over to Dashboard → Updates and simply click “Update Now.” Sites that support automatic background updates are already beginning to update to WordPress 4.8.2.
Thanks to everyone who contributed to 4.8.2.
LibrePlanet is an annual conference for free software enthusiasts and anyone who cares about the intersection of technology and social justice. For the past nine years, LibrePlanet has brought together free software developers, policy experts, activists, hackers, students, and people who are at the beginning of their free software journeys. LibrePlanet 2018 will feature programming for all ages and experience levels.
LibrePlanet's 10th anniversary theme is "Freedom. Embedded." Embedded systems are everywhere, in cars, digital watches, traffic lights, and even within our bodies.
"Proprietary software is everywhere, its sinister aspects woven throughout the devices permeating our lives," said John Sullivan, FSF executive director. "We need to reverse the new norm that whomever sold us a device gets to embed their control over us in it forever -- instead, we need freedom embedded."
In a society reliant on embedded systems, how do we defend computer user freedom? How do we insist on copylefted code, protect ourselves against government and corporate surveillance, and move toward a freer world? For many people, digital freedom seems like a pipe dream. Can the free software community change the narrative and make free software the norm, instead of walled gardens, denial of the right to repair, and digital restrictions management (DRM)?Call for Sessions
"The tenth LibrePlanet conference is a great time to think big," said Georgia Young, program manager at the FSF. "We hope session proposals will try to bring the free software movement to the next level, inviting in new ideas and welcoming a broad range of people to the movement."
Call for sessions applications are currently being accepted and are due by Thursday, November 2nd, 2017 at 10:00 EDT (14:00 UTC).About LibrePlanet
LibrePlanet is the annual conference of the Free Software Foundation. What was once a small gathering of FSF members has grown into a larger event for anyone with an interest in the values of software freedom. LibrePlanet is always gratis for associate members of the FSF. To sign up for announcements about LibrePlanet 2018, visit https://www.libreplanet.org/2018.
Each year at LibrePlanet, the FSF presents its annual Free Software Awards. Nominations for the awards are open through Sunday, November 5th, 2017 at 18:59 EST (23:59 UTC).
For information on how your company or organization can exhibit at or be a sponsor of LibrePlanet 2018, email email@example.com.
LibrePlanet 2017 was held at MIT from March 25-26, 2017. Nearly 400 attendees from all over the world came together for conversations, demonstrations, and keynotes centered around the theme of "The Roots of Freedom." You can watch videos from last year's conference, including the opening keynote, a look at the 21st century techno-surveillance state by Kade Crockford of the Massachusetts chapter of the ACLU.About the Free Software Foundation
The Free Software Foundation, founded in 1985, is dedicated to promoting computer users' right to use, study, copy, modify, and redistribute computer programs. The FSF promotes the development and use of free (as in freedom) software -- particularly the GNU operating system and its GNU/Linux variants -- and free documentation for free software. The FSF also helps to spread awareness of the ethical and political issues of freedom in the use of software, and its Web sites, located at and , are an important source of information about GNU/Linux. Donations to support the FSF's work can be made at https://donate.fsf.org. Its headquarters are in Boston, MA, USA.
More information about the FSF, as well as important information for journalists and publishers, is at https://www.fsf.org/press.Media Contacts
Free Software Foundation
+1 (617) 542-5942
As you can see in the video below, the first day of the Open Source Summit was quite educational. My day was filled with clouds, containers, community building, flavors of Linux, and Linus Torvalds.
Here are the links that go with the video above:
At popular confusion request we are shedding some light in the new View Layers and Collections in Blender 2.8.Where are the Objects?
In Blender, objects are not directly part of the scenes. Instead, they all get stored in a main database (basically the .blend file). And from there they are referenced into as many Scenes you like to use.
In 2.7 the Scene simply referenced its objects directly, as a single list. In 2.8, however, all the Scene objects are part of a new concept: the “master collection”:Collections
While the master collection contains all the scene’s objects, the user can also make their own collections to better organize these scene. It works like a Venn diagram, where all the objects are part of the master collection, but can also be part of multiple collections.
The result is a clear and flexible way to arrange objects together on the Scene level.Naming and Nesting
Collections can be named and sorted hierarchically. Just like folders can have sub-folders in any operating system, collections can have nested collections too.
For example: a house collection can contain a bedroom collection, which in turn contains a furniture collection referencing a bed, a cabinet and other objects.
So-far we discussed managing a Scene, organizing it as collections of Objects. Now we look at how to put the collections to an actual use. That is were the new layer system comes in the picture.View Layers
In 2.8 the visibility controls are part of View Layers, designed to help organizing what you want to see or work on.
View Layers (or ‘views’) reference to Scene collections, and allow to set their visibility, selectability and other options. Each View Layer can use any collection you wish, and multiple View Layers can use the same collections or different collections.
In that sense this new View Layer is similar to the 2.7 “render layer” – but since View Layers are now part of how we work with workspaces and viewports we decided to name it differently.
An exciting future option for the 2.8x roadmap is to use View Layers as compositing units, also for real-time rendering. For simplicity now, we stick to having a single ‘active View Layer’ per Blender window.
That’s all folks
We will soon implement an interface in the viewport and the properties editor to give the collection and view layers all the attention they deserve.
Post by Dalai Felinto, Pablo Vazquez and Ton Roosendaal.
- Project: Joomla!
- SubProject: CMS
- Severity: Low
- Versions: 3.7.0 through 3.7.5
- Exploit type: Information Disclosure
- Reported Date: 2017-August-4
- Fixed Date: 2017-September-19
- CVE Number: CVE-2017-14595
A logic bug in a SQL query could lead to the disclosure of article intro texts when these articles are in the archived state.Affected Installs
Joomla! CMS versions 3.7.0 through 3.7.5Solution
Upgrade to version 3.8.0Contact
The JSST at the Joomla! Security Centre.Reported By: Michal Prochaczek