Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing heated Google Search ranking volatility continue into this week...

Bing Webmaster Tools is rolling out a preview release of those new AI reporting features demonstrated at SEO Week in late April. These include Intents, Topics, Citation Share, and Compare within the AI reporting section.

I've been watching the chatter in the SEO industry, and honestly, it hasn't calmed down much since my last report for the period of June 8-12. The Google search results seem more heated today, and there appears to be an unconfirmed Google search ranking update underway.

The Competition and Markets Authority in the UK has told Google it must be transparent on how it ranks search results in Google and it must enable users to port its data to other third-party search services. I can't imagine Google will ever share its full secret sauce on how it ranks its search results, and it is not the first time some political body has asked Google to do so, and it won't be the last.

Google is rolling out a new look and feel for the Google Ads campaign status notifications and icons. The new statuses are no longer highlighted fully, instead they are just outlined in various colors. It makes it a bit less extreme to look at, and I am not sure if that is a good or bad change.

Google added a new summary tab to the access and security section that shows the security tasks you completed and what tasks you have not completed. Google continues to add more and more security features to the Google Ads advertiser platform in the wake of more and more security threats, including hijacking Google Ads accounts.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said that LLMS.txt files won't help or hurt your search rankings, Google just ignores it...

Google's latest Off The Record podcast was titled Markdown vs HTML with John Mueller and Martin Splitt talking about the use cases for both. In short, both said that when it comes to SEO and Search...

John Mueller from Google said that when it comes to having a multinational site, making a specific US folder structure won't give you any practical SEO difference. It might be easier for you to manage or for your to analyze with your analytics and data but from an SEO perspective, it won't matter.

Google has been mixing sponsored ads within its organic free search listings since October 2023. Eventually, Google said this is called dynamic ad placement, and it has become the new Google Search. Google has been doing this with the image search results as well, at least for a year. But now it is being called about by the famous, educated and wealthy Paul Graham on X.

Microsoft Advertising has rolled out a new feature named Product Explorer. This tool gives advertisers a searchable view of your entire product catalog, letting you quickly see which of your products are active, serving, and performing.

Google has updated its guide for optimizing for generative AI search help document to clarify that (1) LLMS.txt files don't help or hurt with search rankings and (2) AI files, markdown files, etc are not used in Google Search.