You are here
The Week on Instagram | 305
- Fast Company: How Instagram Became The Music Industry’s Secret Weapon
- The New Yorker: How Busy Philipps Became the Breakout Star of Instagram Stories
- Forbes: Why Powerful Brands And Influencers Choose Instagram To Connect With Audiences
Around the Community
Weekend Hashtag Project: #WHPseasons
Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.
Change is in the air. This weekend, the goal is to take photos and videos capturing the signs of a new season, as in this featured photo from Daniel Taipale (@dansmoe). Here are some tips to get you started:
- Whether you’re in the Northern Hemisphere or the Southern, nature transforms the landscape this time of year. Head outside to seek inspiration in your surroundings — from the fiery reds and oranges of fall to the bright greens and blues of spring.
- What are your favorite activities in the upcoming season? Show us how you welcome the new season through traditions like autumn pumpkin-carving or planting a new garden.
- Reflect on what other transitions are taking place in your life, from new classes to new sports seasons.
PROJECT RULES: Please add the #WHPseasons hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.
Celebrating Our Seventh Birthday
We’re always inspired by the ways community members make Instagram’s look come to life. Follow along on the #myinstagramlogo hashtag page and add your own ideas.
Today, we’re celebrating Instagram’s seventh birthday with these #myinstagramlogo creations from Marie Saba (@mariesaba), Khodayar Ahi (@godyar) and Rafael Morales Hernández (@srtrastorno). As Instagram continues to evolve and grow, we’re constantly amazed by the creativity of our diverse and inspiring community. Thanks for being you. ❤️
From a Small English Town, @gullyguyleo is King of Unique British Fashion
To see more from Leo, follow (@gullyguyleo) on Instagram.
“The way I see it, I’m wearing clothes that have always existed, just in different ways,” says 15-year-old Leo Mandella (@gullyguyleo), a model and creative from Warwick, England. “I’ve found that fashion is the perfect way to show your personality and what you enjoy through something that everyone else can see.”
Leo, whose wardrobe spills from his closet to his room to his family’s living room, is intentional about where and how he captures his fashion. “If I see a nice place on the way somewhere, I take a photo or remember where I am. It’s kind of a game of seeing new places, remembering things, always using your brain.” He’s seen lots of the world but credits his hometown as an influence to his approach: “I find it really quiet here, but in a way that’s good. I’ve never felt like I was copying anyone. And that’s really satisfying.”
By Andrew Anker, Sara Su, and Jeff Smith
Today we are starting a new test to give people additional context on the articles they see in News Feed. This new feature is designed to provide people some of the tools they need to make an informed decision about which stories to read, share, and trust. It reflects feedback from our community, including many publishers who collaborated on its development as part of our work through the Facebook Journalism Project.
For links to articles shared in News Feed, we are testing a button that people can tap to easily access additional information without needing to go elsewhere. The additional contextual information is pulled from across Facebook and other sources, such as information from the publisher’s Wikipedia entry, a button to follow their Page, trending articles or related articles about the topic, and information about how the article is being shared by people on Facebook. In some cases, if that information is unavailable, we will let people know, which can also be helpful context.
Helping people access this important contextual information can help them evaluate if articles are from a publisher they trust, and if the story itself is credible. This is just the beginning of the test. We’ll continue to listen to people’s feedback and work with publishers to provide people easy access to the contextual information that helps people decide which stories to read, share, and trust, and to improve the experiences people have on Facebook.
How will this impact my page?
We anticipate that most Pages won’t see any significant changes to their distribution in News Feed as a result of this test. As always, Pages should refer to our publishing best practices and continue to post stories that are relevant to their audiences and that their readers find informative.
Creating Meaningful Food Experiences with 14-year-old @chefjoshr
To learn more about Josh’s culinary passions and adventures, follow @chefjoshr on Instagram.
It’s no coincidence that 14-year-old Josh Reisner (@chefjoshr) has already been cooking for more than half of his life. “Some kids like sports, some like video games — a weird thing about me is that all the restaurants that I go to, I’ll remember every single dish,” says Josh, whose culinary passions landed him on MasterChef Junior. “And not only the dishes that I’ve had, the dishes that my family and friends have had.”
Growing up in New York City, Josh was fortunate to cross paths with famous names in food like Andrew Zimmern and David Chang. But he’s not ready to step into anyone else’s shoes. “A lot of people ask me if I want to go to culinary school. I tell them I want to take my own path,” he says. A recent food obsession of Josh’s? Ramen. “Recently, I went on a trip with my parents and my sister to Japan. I actually had 30 bowls of ramen in order to try the different styles,” he says. “The best meal I’ve ever had wasn’t at a restaurant with super fancy tableware and linens; it was at basically a hole-in-the-wall place, and was because of the experience of sitting there, of being in awe of the bowl of ramen and being in Japan itself. That was the experience where I probably learned the most.”
Today we’re introducing an interactive poll sticker in Instagram Stories that lets you ask a question and see results from your friends and followers as they vote.
Whether you’re trying to plan tomorrow’s outfit, choosing which class to take or figuring out where to go for dinner, now it’s easy to share a two-option poll right in your story. After you’ve taken a photo or video for your story, select the “poll” sticker and place it anywhere you’d like — you can write out your own question and even customize the poll choices.
After you’ve shared your poll, your friends and followers can immediately start voting and see real-time results. Once someone has voted on your poll, they’ll see which choice is in the lead at any given moment. And if they watch your story again later, they’ll see the latest results.
To see your own poll results, swipe up to open the viewers list for that part of your story. There you’ll see everything you need to get the best answer for your question. Not only will you see how many votes each option received, but you’ll also see who voted and what option they chose. That way, you’ll be able to compare votes from the friends and followers whose opinions you trust most. And just like your story, your poll and its results will disappear after 24 hours.
You’ll also see two new tools to help make your stories even more creative: a color picker for text and brushes and an alignment tool for text and stickers.
When you choose a color for your text or drawing tool, you’ll see a new eyedropper icon at the far left. Use it to select any color from your photo or video and apply it to your text or drawing tool.
Also, on iOS, when you position text or a sticker on your photo or video, new blue lines will appear to help you center it or avoid placing it anywhere that might get covered up when someone watches your story. And when you rotate text or a sticker, new guides will also help you snap your sticker back to horizontal.
Check out the Instagram Help Center to learn more about the interactive poll sticker and new creative tools.
Today’s updates are available as part of Instagram version 17 and above in Apple’s App Store and Google Play.
By Alex Stamos, Chief Security Officer
Facebook works constantly to protect your account and information as part of our effort to help build a safe community. For years, we have joined people around the world in recognizing and promoting cyber security awareness during the month of October.
This year, a lot of you will see information in your News Feed about the different tools we offer to help protect your account and can help remind you about some of the ways you can increase your security.
For example, this month, millions of people around the world will see a prompt to run our Security Checkup, which will help you enhance the security of your Facebook account in just a few steps. This easy-to-use tool can help you log out of Facebook from unused browsers and devices, get alerts about unrecognized logins, and learn to protect your password.
For more examples of security tools, you can check out a blog post published today from Heidi Shin, a product manager on the account security team. Her team builds and maintains the set of security features you can use to make your account more secure. Heidi’s post is the first of a weekly blog series we are hosting this month, where each Monday in October, we will introduce you to a new person who can teach you more about what Facebook does, and what you can do, to help protect your account. These blogs and other security information can be found at http://facebook.com/security.
Weekend Hashtag Project: #WHPdayoff
Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.
The goal of #WHPdayoff was to create photos and videos that show how you spend your free time. Each week, we feature some of our favorite submissions from the project, but be sure to check out the rest here.
By Elliot Schrage, Vice President of Policy and Communications
What was in the ads you shared with Congress? How many people saw them?
Most of the ads appear to focus on divisive social and political messages across the ideological spectrum, touching on topics from LGBT matters to race issues to immigration to gun rights. A number of them appear to encourage people to follow Pages on these issues.
Here are a few other facts about the ads:
- An estimated 10 million people in the US saw the ads. We were able to approximate the number of unique people (“reach”) who saw at least one of these ads, with our best modeling
- 44% of the ads were seen before the US election on November 8, 2016; 56% were seen after the election.
- Roughly 25% of the ads were never shown to anyone. That’s because advertising auctions are designed so that ads reach people based on relevance, and certain ads may not reach anyone as a result.
- For 50% of the ads, less than $3 was spent; for 99% of the ads, less than $1,000 was spent.
Why do you allow ads like these to target certain demographic or interest groups?
Our ad targeting is designed to show people ads they might find useful, instead of showing everyone ads that they might find irrelevant or annoying. For instance, a baseball clothing line can use our targeting categories to reach people just interested in baseball, rather than everyone who likes sports. Other examples include a business selling makeup designed specifically for African-American women. Or a language class wanting to reach potential students.
These are worthwhile uses of ad targeting because they enable people to connect with the things they care about. But we know ad targeting can be abused, and we aim to prevent abusive ads from running on our platform. To begin, ads containing certain types of targeting will now require additional human review and approval.
In looking for such abuses, we examine all of the components of an ad: who created it, who it’s intended for, and what its message is. Sometimes a combination of an ad’s message and its targeting can be pernicious. If we find any ad — including those targeting a cultural affinity interest group — that contains a message spreading hate or violence, it will be rejected or removed. Facebook’s Community Standards strictly prohibit attacking people based on their protected characteristics, and our advertising terms are even more restrictive, prohibiting advertisers from discriminating against people based on religion and other attributes.
Why can’t you catch every ad that breaks your rules?
We review millions of ads each week, and about 8 million people report ads to us each day. In the last year alone, we have significantly grown the number of people working on ad review. And in order to do better at catching abuse on our platform, we’re announcing a number of improvements, including:
- Making advertising more transparent
- Strengthening enforcement against improper ads
- Tightening restrictions on advertiser content
- Increasing requirements for authenticity
- Establishing industry standards and best practices
Weren’t some of these ads paid for in Russian currency? Why didn’t your ad review system notice this and bring the ads to your attention?
Some of the ads were paid for in Russian currency. Currency alone isn’t a good way of identifying suspicious activity, because the overwhelming majority of advertisers who pay in Russian currency, like the overwhelming majority of people who access Facebook from Russia, aren’t doing anything wrong. We did use this as a signal to help identify these ads, but it wasn’t the only signal. We are continuing to refine our techniques for identifying the kinds of ads in question. We’re not going to disclose more details because we don’t want to give bad actors a roadmap for avoiding future detection.
If the ads had been purchased by Americans instead of Russians, would they have violated your policies?
We require authenticity regardless of location. If Americans conducted a coordinated, inauthentic operation — as the Russian organization did in this case — we would take their ads down, too.
However, many of these ads did not violate our content policies. That means that for most of them, if they had been run by authentic individuals, anywhere, they could have remained on the platform.
Shouldn’t you stop foreigners from meddling in US social issues?
The right to speak out on global issues that cross borders is an important principle. Organizations such as UNICEF, Oxfam or religious organizations depend on the ability to communicate — and advertise — their views in a wide range of countries. While we may not always agree with the positions of those who would speak on issues here, we believe in their right to do so — just as we believe in the right of Americans to express opinions on issues in other countries.
Some of these ads and other content on Facebook appear to sow division in America and other countries at a time of increasing social unrest. If these ads or content were placed or posted authentically, you would allow many of these. Why?
This is an issue we have debated a great deal. We understand that Facebook has become an important platform for social and political expression in the US and around the world. We are focused on developing greater safeguards against malicious interference in elections and strengthening our advertising policies and enforcement to prevent abuse.
As an increasingly important and widespread platform for political and social expression, we at Facebook — and all of us — must also take seriously the crucial place that free political speech occupies around the world in protecting democracy and the rights of those who are in the minority, who are oppressed or who have views that are not held by the majority or those in power. Even when we have taken all steps to control abuse, there will be political and social content that will appear on our platform that people will find objectionable, and that we will find objectionable. We permit these messages because we share the values of free speech — that when the right to speech is censored or restricted for any of us, it diminishes the rights to speech for all of us, and that when people have the right and opportunity to engage in free and full political expression, over time, they will move forward, not backwards, in promoting democracy and the rights of all.
Are you working with other companies and the government to prevent interference that exploits platforms like yours?
The threats we’re confronting are bigger than any one company, or even any one industry. The kind of malicious interference we’re seeing requires everyone working together, across business, government and civil society, to share information and arrive at the best responses.
We have been working with many others in the technology industry, including with Google and Twitter, on a range of elements related to this investigation. We also have a long history of working together to fight online threats and develop best practices on other issues, such as child safety and counterterrorism. And we will continue all of this work.
With all these new efforts you’re putting in place, would any of them have prevented these ads from running?
We believe we would have caught these malicious actors faster and prevented more improper ads from running. Our effort to require US election-related advertisers to authenticate their business will help catch suspicious behavior. The ad transparency tool we’re building will be accessible to anyone, including industry and political watchdog groups. And our improved enforcement and more restrictive content standards for ads would have rejected more of the ads when submitted.
Is there more out there that you haven’t found?
It’s possible. We’re still looking for abuse and bad actors on our platform — our internal investigation continues. We hope that by cooperating with Congress, the Special Counsel and our industry partners, we will help keep bad actors off our platform.
Do you now have a complete view of what happened in this election?
The 2016 US election was the first where evidence has been widely reported that foreign actors sought to exploit the internet to influence voter behavior. We understand more about how our service was abused and we will continue to investigate to learn all we can. We know that our experience is only a small piece of a much larger puzzle. Congress and the Special Counsel are best placed to put these pieces together because they have much broader investigative power to obtain information from other sources.
We strongly believe in free and fair elections. We strongly believe in free speech and robust public debate. We strongly believe free speech and free elections depend upon each other. We’re fast developing both standards and greater safeguards against malicious and illegal interference on our platform. We’re strengthening our advertising policies to minimize and even eliminate abuse. Why? Because we are mindful of the importance and special place political speech occupies in protecting both democracy and civil society. We are dedicated to being an open platform for all ideas — and that may sometimes mean allowing people to express views we — or others — find objectionable. This has been the longstanding challenge for all democracies: how to foster honest and authentic political speech while protecting civic discourse from manipulation and abuse. Now that the challenge has taken a new shape, it will be up to all of us to meet it.
By Joel Kaplan, VP Global Public Policy
Last month we announced plans to share with Congress the ads that appear to have come from a Russian entity known as the Internet Research Agency. We found more than 3,000 of these ads, which ran between 2015 and 2017. Many appear to amplify racial and social divisions. Today we are delivering those ads to congressional investigators and explaining more about the steps we’re taking to strengthen our ads policies and enforcement.
All of these ads violated our policies because they came from inauthentic accounts. We are sharing these ads with Congress because we want to do our part to help investigators gain a deeper understanding of Russian interference in the US political system and explain those activities to the public. These actions run counter to Facebook’s mission of building community and everything we stand for.
Last month, CEO Mark Zuckerberg talked about the steps we’re taking to prevent this abuse of our platform, while still promoting legitimate discussion of social issues and honest civic debate. Today we’re sharing further details about the updates we’re putting in place, plus new steps to improve review and enforcement of ads and ad accounts (steps 2 and 3 below):
- Making advertising more transparent. We believe that when you see an ad, you should know who ran it and what other ads they’re running – which is why we show you the Page name for any ads that run in your feed. To provide even greater transparency for people and accountability for advertisers, we’re now building new tools that will allow you to see the other ads a Page is running as well – including ads that aren’t targeted to you directly. We hope that this will establish a new standard for our industry in ad transparency.We try to catch content that shouldn’t be on Facebook before it’s even posted – but because this is not always possible, we also take action when people report ads that violate our policies. We’re grateful to our community for this support, and hope that more transparency will mean more people can report inappropriate ads.
- Strengthening enforcement against improper ads. We use both automated and manual review, and we’re taking aggressive steps to strengthen both. Reviewing ads means assessing not just the content of an ad, but the context in which it was bought and the intended audience – so we’re changing our ads review system to pay more attention to these signals. We’re also adding more than 1,000 people to our global ads review teams over the next year and investing more in machine learning to better understand when to flag and take down ads. Enforcement is never perfect, but we will get better at finding and removing improper ads.
- Tightening restrictions on advertiser content. We hold people on Facebook to our Community Standards, and we hold advertisers to even stricter guidelines. Our ads policies already prohibit shocking content, direct threats and the promotion of the sale or use of weapons. Going forward, we are expanding these policies to prevent ads that use even more subtle expressions of violence.
- Increasing requirements for authenticity. We’re updating our policies to require more thorough documentation from advertisers who want to run US federal election-related ads. Potential advertisers will have to confirm the business or organization they represent before they can buy ads. As Mark said, we won’t catch everyone immediately, but we can make it harder to try to interfere.
- Establishing industry standards and best practices. In order to fight threats like these, we’re all going to need to work together. We are reaching out to leaders in our industry and governments around the world to share information on bad actors and make sure they stay off all platforms.
We care deeply about the integrity of elections around the world. We take responsibility for what happens on our platform and we will do everything we can to keep our community safe from interference.
Seeing Saudi Arabia Through the Eyes of Tasneem Alsultan
To explore more of her work, follow @tasneemalsultan on Instagram.
Photojournalist Tasneem Alsultan’s (@tasneemalsultan) work aims to transcend stereotypes and bring the world closer together. “Everyone can understand a picture and feel something,” says Tasneem. “Photography is a way to show how similar we are.” Woven into her life and work are themes of finding commonality between cultures and fostering understanding. First, it was out of necessity. As a child, Tasneem adapted to new people and places often due to frequent moves with her parents from the US to England, and later to Saudi Arabia, where she now resides.
The mother of two calls upon her audiences to look beyond their own constructs and preconceived notions, as she finds more similarities in the world than differences. Her earlier work as a wedding photographer observed this truth that continues to affect her work: “It’s the only thing that’s universal: love, tears, happiness and laughter — all of those emotions in one day are the things that really unite us,” she says.
The Week on Instagram | 304
- BuzzFeed: The Best Behind-The-Scenes Celebrity Instagrams From The Emmys
- Tech Crunch: Instagram adds face filters to live video
- Entrepreneur: Feel the Customer Love With These 9 Instagram Stories Tips Straight From the Source
Around the Community
Weekend Hashtag Project: #WHPdayoff
Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.
This weekend, the goal is to create photos and videos that show how you spend your free time, as in this featured photo from Jimmy and Jesse Augusta Marble (@jimmymarble and @jimjam.jimjam). Here are some tips to get you started:
- Do you crave a calm, peaceful mood, or a highly energetic one? Whether you’re spending the weekend lounging in a hammock or hitting the trails, capture the activities you most look forward to when you’re not working.
- Calling all social butterflies! This weekend, take portraits of the family and friends that fill your days off.
- Free time is perfect for developing new skills. Show us the results from a new recipe you tried out or a craft you’re working on.
PROJECT RULES: Please add the #WHPdayoff hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.
Guelaguetza Puts Family — and Oaxacan Pride — First
This story is in celebration of #HispanicHeritageMonth, which runs through October 15 in the US.
Rojo, negro, verde, amarillo — the rainbow of traditional Oaxacan moles on the menu at Guelaguetza (@laguelaguetza) have earned the Los Angeles restaurant top praise and honors. But there are no heavily guarded secret family recipes. “The definition of guelaguetza is reciprocity — helping and giving and receiving,” says Bricia Lopez Maytorena, who owns the restaurant with her brother and two sisters. “That’s really Oaxaca. It’s one of the poorest states in Mexico. We don’t have much, but what we have, we give.” Bricia’s dad, Fernando Lopez, grew Guelaguetza from a tiny, five-table cafe in 1994 to one of the best Oaxacan restaurants in the country. “We’re all very proud of being from Oaxaca,” says Bricia. “If we can change people’s perception of a culture through food, we’ve done our job.”
The Hamster from Japan Who Can’t Get Enough of Snack Time
Follow @sou_ham to make sure you never miss one of Kuzuki’s — or Uzuki’s! (the other hamster in the family) — adventures.
India, like many countries, has a shortage of safe blood. There aren’t enough people donating blood to meet the demand of people who need it. In some cases, this shortage leads to patients and their family being responsible for finding donors to replace blood in the blood banks or hospitals. This can cause high-stress situations as people try to find blood donors on their own — including by reaching out to their network on Facebook.
We think we can help — by finding ways to more efficiently bring blood donors and people in need together. In India, this drives thousands of people to request blood donors on Facebook each week. Our research suggests that when people have better information and tools, they’re more willing to donate blood — and it’s easier for people who need blood to find donors.
That’s why today we’re announcing a new effort to make it easier for people to sign up to be donors and a new way to connect people and organizations with information and tools to find blood donors when needed. We have worked together with nonprofit organizations, health industry experts, potential donors, and people who have used Facebook to find blood donors to ensure that what we are designing will be useful to people in India.
Making it Easier to Become a Blood Donor
Starting October 1 — National Blood Donor Day — Facebook users in India will be able to start signing up to be blood donors. To help encourage participation, we’ll show a message in News Feed or people can edit their Profiles to sign up. All information will remain private and set to “only me” by default, but people can choose to share their donor status on their timelines. This will first be available on Android and mobile web, as these are the most widely-used platforms in India.
Connecting Individuals and Organizations with Blood Donors
In the next few weeks, we’ll also make it easier for people and organizations, such as blood banks and hospitals, to connect with blood donors on Facebook. When individuals or organizations are in need of blood, they’ll be able to create a special type of post with all the information donors need to easily offer help. When a request is created, Facebook will automatically notify blood donors who may be nearby to help spread the word. Donors can then review the request and, if they wish to respond, contact the requestor directly through WhatsApp, Messenger or a phone call. The person who needs blood won’t be able to see any information about the donor, unless the donor explicitly provides it when he/she reaches out to the person in need of blood.
We hope this new feature helps people come together in ways that weren’t possible before. By raising awareness and growing the number of blood donors in India, we want to make it easier for people and organizations to give and receive blood.
People in India can go to facebook.com/donateblood to learn more and sign-up to be a blood donor.
Naomi Jon’s Signature Style
To learn more about Naomi, follow @naomijon on Instagram.
Blue hair. Blue eyes. “These two things are kind of my trademark,” says German beauty blogger Naomi Jon (@naomijon). “If I had to choose between black and any color, I would always go for the color, because it’s way more exciting, and it always attracts attention.”
Sweet Llamita’s Greeting Cards Aim to Celebrate Everyone
To learn more about Brenda’s company, follow @sweetllamita on Instagram.
In 2008, Brenda Castillo was shopping for a Father’s Day card when the seed for Sweet Llamita (@sweetllamita) was planted. “I remember walking into this stationery boutique and feeling very excited because everything was so beautiful,” says Brenda. One problem: none of the cards reflected her dad, and the millions like him who didn’t wear a suit to work. “I couldn’t find anything in Spanish or any imagery that I could share with my dad. All I found were really pretty cards with bow ties. It seemed insensitive,” says Brenda, whose family moved to California’s Napa Valley from Mexico City when she was 9.
Last year, she took matters into her own hands and founded her card company, which meets the demands of Spanish, English and Spanglish communities. “I want to make cards that are beautiful, unique and inclusive, that celebrate everyone, regardless of spoken language or ethnic background,” she says.
Meet Lakwena Maciver, One of the #KindComments Muralists
We’re partnering with artists from the Instagram community, like Lakwena (@lakwena), to turn city walls around the world into colorful murals, inspiring #KindComments. Visit a wall, take a photo or video and share #KindComments to make someone’s day. If you can’t visit a mural, like this one in New York City, participate by using one of the new kindness-themed heart-shaped stickers in Instagram Stories. These are also created by members of our global community.
“The best is yet to come.” “Do not relent in doing good.” “The future’s gold.” These are a few phrases central to Lakwena Maciver’s (@lakwena) art. “I was thinking recently about how my mother used to lead protest marches in London,” says the artist, who still lives in the city. “Probably the first type of graphic work I ever did was banners for those marches. That was when I realized how important words are.” Today, Lakwena creates kaleidoscopic murals and large-scale art installations that combine language and color. “It’s really nice to be promoting and encouraging positive words that will uplift people,” she says.