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Measure Brand Lift Across TV and Facebook

Facebook - Fr, 09/22/2017 - 17:00

In the past, comparing ad performance across media platforms has been a challenge for brands. Advertisers have asked us to help them better understand the effectiveness of Facebook ads compared to other forms of advertising—particularly TV ads. Advertisers are also looking for ways to unify metrics and reporting. In fact, 79% of marketers say they would prefer to use one set of metrics across all screens.(1)

Today, we’re introducing new measurement solutions that will enable advertisers to see the impact of their ad campaigns on both Facebook and TV, as well as the incremental impact of both platforms when used together. Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift both provide advertisers with the ability to evaluate the impact of their campaigns across Facebook and TV.

Two ways to run a cross-platform brand lift study

Nielsen Total Brand Effect with Lift: Available today, through our partnership with Nielsen, advertisers can interpret their cross-platform results as measured by Nielsen. This solution leverages Nielsen’s expertise in television measurement and its database of television programming to poll for TV ad exposure. Results are delivered independently by Nielsen. Nielsen Total Brand Effect with Lift is available now for eligible advertisers via their Facebook representative. For a more holistic view of effectiveness advertisers can couple their brand measurement with cross platform reach measurement Nielsen Total Ad Ratings (TAR). TAR and Total Brand Effect give the marketer a read on the relative reach and efficiency of spend across an entire campaign.

The product is currently available in both the US and the UK, and will also be available in Australia by the end of the year.

Results from a Nielsen Total Brand Effect with Lift Campaign can be found in the section Facebook and TV ads work better together.

Facebook Cross-Platform Brand Lift: Facebook will offer polling and results from cross-platform brand lift measurement for ads on Facebook, Instagram and Audience Network. These studies will be available for lower spend minimums than measurement through our partners and will also offer self-serve reporting, including that of Facebook usage during commercial breaks. We are starting to build this solution now, and hope to make it available to advertisers in early 2018.

This graphic is provided for illustration purposes only. Exact reporting details are subject to change.

Determine brand lift generated by each platform

These cross-platform brand lift solutions combine lift measurement (a measurement of test vs. control), with an opportunity-to-see methodology for determining TV ad exposure. Opportunity-to-see assesses the likelihood that those people were exposed to a given ad by asking those individuals if they have seen certain TV programs in which the ad was aired. After being asked a question that determines whether they viewed certain TV programs in the previous day, individuals are then asked questions to determine their perception of the advertiser’s brand. Comparing lifts in the exposed groups with the unexposed group gives marketers a more complete understanding of how their Facebook and TV ads drive impact independently and together.

 

Optimize your Facebook and TV campaigns using actionable results

At the end of a cross-platform brand lift study, advertisers will get information on lift generated by Facebook alone, lift generated by TV alone and lift generated by Facebook and TV together.

This will help advertisers understand if they are effectively and efficiently engaging their audience on each platform. Using these studies, advertisers will be able to improve future campaign performance by optimizing creative, increasing on-target reach (with Nielsen Total Ad Ratings) and spending their media budget more efficiently across platforms.

Facebook and TV ads work better together

Advertisers are already seeing the value of these brand lift solutions. For example, Shark, a pioneer in small household appliances and cleaning solutions, wanted to understand how TV and Facebook generate brand awareness both together and separately, so they could determine the efficacy and efficiency of their overall advertising strategy.

Shark’s campaign helped establish the effectiveness of a combined TV and Facebook video ad strategy.

From April 24 to June 18, 2017, a Nielsen Total Brand Effect with Lift study measured this incremental success. The study revealed these results:

  • A 22-point lift in ad recall for TV and Facebook (versus a 6-point lift for TV-only and a 3-point lift for Facebook-only)
  • An 8-point lift in purchase intent for TV and Facebook (versus a 6-point lift for TV-only and a 1-point lift for Facebook-only)
  • A 6-point lift in awareness for TV and Facebook (versus a 3-point lift for TV-only and a 3-point lift for Facebook-only)

 

“We proved that Facebook video ads are a natural complement to TV campaigns. We experienced better brand results among people who saw ads on both versus just TV or Facebook alone. We saw the ‘better together’ impact first-hand. Facebook and TV are powerful individually, but deliver a stronger message to our audience when used in tandem.” —Ajay Kapoor, VP, Digital Transformation & Strategy, SharkNinja

Additionally, our advertising partners, including those who are expanding from digital advertising into cross-media campaigns, have expressed excitement about the opportunity to leverage Facebook Cross-Platform Brand Lift solution.

“Now that Buzzfeed has begun to diversify our media strategies to include both Television and Digital, having the option to leverage solutions such as Facebook’s Cross-Platform Brand Lift and Nielsen Total Brand Effect with Lift presents a great opportunity. We look forward to using cross-platform brand lift measurement to both receive valuable insights about our multi-media campaign performance in a single reporting surface, and also to optimize campaign elements such as spend and creative across both platforms.” — Margo Arton, Senior Director of Ad Effectiveness at BuzzFeed

Advertisers now have the opportunity to measure the impact of their Facebook and TV campaigns together using Nielsen Total Brand Effect with Lift, and we look forward to rolling out the Facebook Cross-Platform Brand Lift solution in the coming months.

Kategorien: Redes Sociales

Hard Questions: More on Russian Ads

Facebook - Do, 09/21/2017 - 21:30

By Elliot Schrage, Vice President of Policy and Communications

1) Why did Facebook finally decide to share the ads with Congress?

As our General Counsel has explained, this is an extraordinary investigation — one that raises questions that go to the integrity of the US elections. After an extensive legal and policy review, we’ve concluded that sharing the ads we’ve discovered with Congress, in a manner that is consistent with our obligations to protect user information, will help government authorities complete the vitally important work of assessing what happened in the 2016 election. That is an assessment that can be made only by investigators with access to classified intelligence and information from all relevant companies and industries — and we want to do our part. Congress is best placed to use the information we and others provide to inform the public comprehensively and completely.

2) Why are you sharing these with Special Counsel and Congress — and not releasing them to the public?

Federal law places strict limitations on the disclosure of account information. Given the sensitive national security and privacy issues involved in this extraordinary investigation, we think Congress is best placed to use the information we and others provide to inform the public comprehensively and completely. For further understanding on this decision, see our General Counsel’s post.

3) Let’s go back to the beginning. Did Facebook know when the ads were purchased that they might be part of a Russian operation? Why not?

No, we didn’t.

The vast majority of our over 5 million advertisers use our self-service tools. This allows individuals or businesses to create a Facebook Page, attach a credit card or some other payment method and run ads promoting their posts.

In some situations, Facebook employees work directly with our larger advertisers. In the case of the Russian ads, none of those we found involved in-person relationships.

At the same time, a significant number of advertisers run ads internationally, and a high number of advertisers run content that addresses social issues — an ad from a non-governmental organization, for example, that addresses women’s rights. So there was nothing necessarily noteworthy at the time about a foreign actor running an ad involving a social issue. Of course, knowing what we’ve learned since the election, some of these ads were indeed both noteworthy and problematic, which is why our CEO today announced a number of important steps we are taking to help prevent this kind of deceptive interference in the future.

4) Do you expect to find more ads from Russian or other foreign actors using fake accounts?

It’s possible.

When we’re looking for this type of abuse, we cast a wide net in trying to identify any activity that looks suspicious. But it’s a game of cat and mouse. Bad actors are always working to use more sophisticated methods to obfuscate their origins and cover their tracks. That in turn leads us to devise new methods and smarter tactics to catch them — things like machine learning, data science and highly trained human investigators. And, of course, our internal inquiry continues.

It’s possible that government investigators have information that could help us, and we welcome any information the authorities are willing to share to help with our own investigations.

Using ads and other messaging to affect political discourse has become a common part of the cybersecurity arsenal for organized, advanced actors. This means all online platforms will need to address this issue, and get smarter about how to address it, now and in the future.

5) I’ve heard that Facebook disabled tens of thousands of accounts in France and only hundreds in the United States. Is this accurate?

No, these numbers represent different things and can’t be directly compared.

To explain it, it’s important to understand how large platforms try to stop abusive behavior at scale. Staying ahead of those who try to misuse our service is an ongoing effort led by our security and integrity teams, and we recognize this work will never be done. We build and update technical systems every day to make it easier to respond to reports of abuse, detect and remove spam, identify and eliminate fake accounts, and prevent accounts from being compromised. This work also reduces the distribution of content that violates our policies, since fake accounts often distribute deceptive material, such as false news, hoaxes, and misinformation.

This past April, we announced improvements to these systems aimed at helping us detect fake accounts on our service more effectively. As we began to roll out these changes globally, we took action against tens of thousands of fake accounts in France. This number represents fake accounts of all varieties, the most common being those that are used for financially-motivated spam. While we believe that the removal of these accounts also reduced the spread of disinformation, it’s incorrect to state that these tens of thousands of accounts represent organized campaigns from any particular country or set of countries.

In contrast, the approximately 470 accounts and Pages we shut down recently were identified by our dedicated security team that manually investigates specific, organized threats. They found that this set of accounts and Pages were affiliated with one another — and were likely operated out of Russia.

Read more about our new blog series Hard Questions. We want your input on what other topics we should address — and what we could be doing better. Please send suggestions to hardquestions@fb.com.

Kategorien: Redes Sociales

Facebook to Provide Congress With Ads Linked to Internet Research Agency

Facebook - Do, 09/21/2017 - 21:30

By Colin Stretch, General Counsel

Two weeks ago, we announced we had found more than 3,000 ads addressing social and political issues that ran in the US between 2015 and 2017 and that appear to have come from accounts associated with a Russian entity known as the Internet Research Agency. We subsequently made clear that we are providing information related to those ads, including the ad content itself, to the Special Counsel investigating allegations of Russian interference in the 2016 US election. Since then, some people have asked why we aren’t sharing the content of the ads more broadly.

After an extensive legal and policy review, today we are announcing that we will also share these ads with congressional investigators. We believe it is vitally important that government authorities have the information they need to deliver to the public a full assessment of what happened in the 2016 election. That is an assessment that can be made only by investigators with access to classified intelligence and information from all relevant companies and industries — and we want to do our part. Congress is best placed to use the information we and others provide to inform the public comprehensively and completely.

This has been a difficult decision. Disclosing content is not something we do lightly under any circumstances. We are deeply committed to safeguarding user content, regardless of the user’s nationality, and ads are user content. Federal law also places strict limitations on the disclosure of account information. As our biannual transparency reports make clear, we carefully scrutinize all government data requests, from here and abroad, and we push back where they do not adhere to those legal limitations. And, of course, we also recognize and support the important work of government investigations and take care not to take steps, like public disclosures, that might undermine them.

Over recent weeks, we have grappled with the extraordinary nature of this particular investigation through this lens. The questions that have arisen go to the integrity of US elections. And the limited information Congress and the intelligence community have shared with us to date suggests that efforts to compromise the 2016 election were varied and sophisticated — and that understanding those efforts requires a united effort, from across the technology, intelligence and political communities. We believe the public deserves a full accounting of what happened in the 2016 election, and we’ve concluded that sharing the ads we’ve discovered, in a manner that is consistent with our obligations to protect user information, can help.

That’s why we have reached out to congressional leadership to agree on a process and schedule to provide the content of these ads, along with related information, to congressional investigators. At the same time, we will continue our own review and investigation, and to do our part to make sure investigators have the information they need. We look forward to their comprehensive assessment, and to a greater public understanding of what took place.

See also: Hard Questions: More on Russian Ads

Kategorien: Redes Sociales

Creating an Inclusive Latino Community with...

Blog Instagram - Sa, 09/16/2017 - 00:44


Creating an Inclusive Latino Community with @hijadetumadreshop

This month, we’ll be sharing the stories of Hispanic-American community members in celebration of #HispanicHeritageMonth, which runs through October 15 in the US.

What began as an expression of personal identity has transformed into a colorful business pursuit for Patty Delgado, founder of Hija de tu Madre (@hijadetumadreshop), an online apparel store. Back when she traveled a lot, Patty, who lives in Los Angeles, came across a sequin design of the Virgin of Guadalupe in Mexico City and put it on her denim jacket. “I felt like this was something that could really be picked up by a lot of other people who identify, like myself, as Chicana, Mexican-American and a child of Latino immigrants,” she says.

But the designs for Hija de tu Madre are about more than fashion for Patty; they’re about creating community through inclusivity. “It’s something that I really value — being inclusive of different sizes, of different kinds of Latinos, because they’re not a monolith,” says Patty. “There are Afro-Latinos. There are queer Latinos. There are undocumented Latinos. Being inclusive is something that’s allowed me to be so successful because I’m creating a safe space that celebrates the diversity within my Latino community.”

Kategorien: Redes Sociales

Weekend Hashtag Project: #WHPmadewithlove Weekend Hashtag...

Blog Instagram - Fr, 09/15/2017 - 22:56


Weekend Hashtag Project: #WHPmadewithlove

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

You won’t find idle hands here. This weekend, the goal is to create photos and videos that highlight a passion or hobby you put your time and heart into, like this handmade floral hoop art by Olga Prinku (@olgaprinku). Here are a few tips to get you started:

  • Show us your creative process, from the very beginning to the finished product. What steps take you from idea to object?
  • Whether you create for a living or for fun, every artist has his or her preferred space to work. Give us a tour of the place where you create — your kitchen table, your studio or a local crafting workspace.
  • Inspiration comes in all shapes and sizes — from communing with nature to experiencing the work of other artists. Where do you find yours?

PROJECT RULES: Please add the #WHPmadewithlove hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.

Kategorien: Redes Sociales

A Heart-Filled Instagram Logo from @egoorushka To see more from...

Blog Instagram - Fr, 09/15/2017 - 22:00


A Heart-Filled Instagram Logo from @egoorushka

To see more from Ann, follow @egoorushka on Instagram.

In celebration of #WWIM16[heart envelope emoji], Ann (@egoorushka) gathered friends together to create this heart-filled #myinstagramlogo. “Someone made a lot of little paper hearts at home and colored them in red,” she says. “Then we decided to make a logo of our favorite app that brought us together. This photo symbolizes unity, kindness and love.”

Kategorien: Redes Sociales

Expanding Facebook AI Research to Montreal

Facebook - Fr, 09/15/2017 - 17:25

By Yann LeCun, Chief AI Scientist 

At Facebook, we think artificial intelligence can play a big role in helping bring the world closer together. With that in mind, we’ve been investing in AI research and engineering for many years — and today we’re excited to announce an expansion of those efforts with the opening of a new AI research lab in Montreal.

As part of Facebook AI Research (FAIR), this new team will join more than 100 scientists across Menlo Park, New York, and Paris in working to advance the field of artificial intelligence. The Montreal lab will house research scientists and engineers working on a wide range of ambitious AI research projects, but it will also have a special focus on reinforcement learning and dialog systems.

We are excited the new lab will be led by renowned Professor Joelle Pineau, who co-directs the Reasoning and Learning Lab at McGill University. Dr. Pineau’s previous research has focused on developing new algorithms for planning and learning and then applying them to complex problems in robotics, health care, games, and conversational agents. Dr. Pineau will maintain her academic position at McGill University, in addition to building the FAIR Montreal team. We think the talent we can attract will bring valuable expertise and new perspectives to our work, and under Dr. Pineau’s leadership, we will continue to invest in this team and in the Canadian research community as a whole.

As we’ve done at other FAIR sites, FAIR Montreal will engage with the broader research community through publications, open source software, participation in technical conferences and workshops, and research collaborations. We are also launching new partnerships with the Canadian Institute for Advanced Research (CIFAR), the Montreal Institute for Learning Algorithms (MILA), McGill University, and Université de Montréal.

Montreal already has an existing fantastic academic AI community, an exciting ecosystem of startups, and promising government policies to encourage AI research. We are excited to become part of this larger community, and we look forward to engaging with the entire ecosystem and helping it continue to thrive.

Kategorien: Redes Sociales

Updates to our ad targeting

Facebook - Fr, 09/15/2017 - 06:14

Facebook equips businesses with powerful ways to reach the right people with the right message. But there are restrictions on how audience targeting can be used on Facebook. Hate speech and discriminatory advertising have no place on our platform. Our community standards strictly prohibit attacking people based on their protected characteristics, including religion, and we prohibit advertisers from discriminating against people based on religion and other attributes.

As people fill in their education or employer on their profile, we have found a small percentage of people who have entered offensive responses, in violation of our policies. ProPublica surfaced that these offensive education and employer fields were showing up in our ads interface as targetable audiences for campaigns. We immediately removed them. Given that the number of people in these segments was incredibly low, an extremely small number of people were targeted in these campaigns.

Keeping our community safe is critical to our mission. And to help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields until we have the right processes in place to help prevent this issue. We want Facebook to be a safe place for people and businesses, and we’ll continue to do everything we can to keep hate off Facebook.

Advertisers can report any inappropriate targeting fields directly in the ads interface or via our Help Center.

Kategorien: Redes Sociales

Feast Your Eyes on Indonesian Cuisine with @foodventurer_ To...

Blog Instagram - Do, 09/14/2017 - 21:33


Feast Your Eyes on Indonesian Cuisine with @foodventurer_

To see more of Prawnche’s culinary exploits, follow @foodventurer_ on Instagram.

Despite the endless spread of delectable dishes that Indonesian food photographer and blogger Prawnche Ngaditowo (@foodventurer_) enjoys, it’s the people that matter most when it comes to dining. “Without the company of friends, family and loved ones, the meal is just a meal,” says Prawnche. “After all, happiness should be shared, right?”

Prawnche’s culinary interest began at a young age in his family’s kitchen, tasting his mother’s Chinese and Indonesian recipes. “As the youngest son, somehow I got to be the only one on the judging panel,” says Prawnche, now 29. After moving to Jakarta in 2011, Prawnche started his blog, “Foodventurer,” in order to combine his passions for writing, photography and food. One day, he even hopes to open his own restaurant: “Like a safe haven, where people could feel at home.”

Kategorien: Redes Sociales

A New Center for Crisis Response on Facebook

Facebook - Do, 09/14/2017 - 15:00

By Mike Nowak, Product Director, Social Good

Today, we’re announcing Crisis Response, a new center on Facebook where people can find more information about recent crises and access our crisis response tools – including Safety Check, Community Help and Fundraisers to support crisis recovery – all in one place. As part of this update, we are also introducing links to articles, videos and photos posted publicly by the Facebook community, to help people be more informed about a crisis.

Crisis Response on Facebook
We have developed a number of crisis response tools, based on what we’ve learned from our community. When there is a crisis, people use Facebook to let their friends and family know they’re safe, learn and share more about what’s happening, and help communities recover. People will be able to access Crisis Response on Facebook in the upcoming weeks from the homepage on desktop or from the menu button on their phone. They will see the following tools when they’re on a crisis page:

  • Safety Check: an easy way to let your friends and family know you’re safe. It will continue to work the same way it does today and will be featured at the top of each crisis page if you are in the affected area.
  • Links to Articles, Photos and Videos: crisis-related content from public posts can help people learn more about a crisis.
  • Community Help: people can ask for and give help to communities affected by the crisis.
  • Fundraisers: let people create fundraisers and donate to support those affected by the crisis and nonprofit organizations helping with relief efforts.

Adding More Crisis-Related Content
When people receive Safety Check notifications or learn that a crisis has happened, they may not know much about the incident and want to learn more. Starting today, we will begin to include links to articles, photos, and videos from public posts so people have access to more information about a crisis in one place. Safety Check activations and related information may also appear in News Feed to help provide additional details about a crisis.

We hope these updates continue to provide people with helpful information to keep them safe and help communities to rebuild and recover.

Kategorien: Redes Sociales

Sharing Some Sisterly Love with @serena.gff To see more puppy...

Blog Instagram - Mi, 09/13/2017 - 23:12


Sharing Some Sisterly Love with @serena.gff

To see more puppy kisses, follow @serena.gff on Instagram.

Hello, world! Pucker up for today’s #WeeklyFluff: two golden retriever sisters named Serena and Donatella (@serena.gff), who spend a good part of their days in São Paulo, Brazil, snuggling nose to nose. When they aren’t twinning with matching bows and bandanas, these pups are mugging for the camera in tiaras and hoodies.

Kategorien: Redes Sociales

Taking on Two Houses for New York Fashion Week To see more from...

Blog Instagram - Mi, 09/13/2017 - 22:26


Taking on Two Houses for New York Fashion Week

To see more from Laura and Fernando, follow @tokibunbun and @fernandogarciam1205 on Instagram.

During New York Fashion Week, some creative directors barely have enough time to finish just one collection. But if you’re Laura Kim (@tokibunbun) and Fernando Garcia (@fernandogarciam1205), co-creative directors of Monse (@monsemaison) and Oscar de la Renta (@oscardelarenta), you have two entire collections to perfect. “There are days when I wish my week was 10 days and not seven,” says Laura, “but most of the time I enjoy doing such a different collection for each house. It helps me not get bored or overdevelop.”

Laura and Fernando first met at Oscar de la Renta, and quickly discovered their similar drive and passion for work. “It was a perfect match from day 1,” says Fernando. Despite the amount of work and responsibility, the pair’s friendship and love for what they do gets them through the long working days and nights. “It’s fun. You get to be like an actor, playing two different characters every day,” says Fernando. “It’s very satisfying to allow your mind to have outlets like these. Nothing is ever held back.”

Kategorien: Redes Sociales

Photographing Women for Time ‘Firsts’ with @luisadorr To see...

Blog Instagram - Di, 09/12/2017 - 22:09


Photographing Women for Time ‘Firsts’ with @luisadorr

To see more of Luisa’s portraits, follow @luisadorr on Instagram.

Lighting, timing, location — all of these were obstacles that Brazilian photographer Luisa Dörr (@luisadorr) faced as she photographed the subjects of Time magazine’s (@time) “Firsts” project, which showcases 46 women who broke a major barrier in their field. “At first, it was difficult,” says Luisa, who shot all of her portraits — and 12 different “Firsts” Time covers — on a phone. “The subjects couldn’t understand that the same phone they carry in their pocket is able to make a professional photograph. But the phone allowed me to move fast — it was just me and the subjects.”

Growing up in southern Brazil, Luisa studied photography in school and became a full-time freelancer in 2015; not long after, the Time editors discovered her work and brought her on as the lead photographer for “Firsts.” “More than just women, I saw amazing human beings and professionals,” says Luisa, who photographed women ranging from Oprah Winfrey to Hillary Clinton. “All of them went through a lot of struggles. This positive fighting energy is what has inspired me the most.”

Kategorien: Redes Sociales

New Ways to Share Instagram Stories

Blog Instagram - Di, 09/12/2017 - 16:21

Starting today, you can share stories with your friends in Direct. From stories you follow on surfing to stories about your best friend’s cat, now you have more ways to share the stories you love.

Sharing a story in Direct is as easy as sharing a post from your feed. When you discover a story you want to share, tap the direct icon in the bottom right corner, select a friend or group to share it with and tap send.


When someone shares a story with you, you will see it in your Direct inbox. When the original story disappears from the app, it will no longer be available in your message thread.

If you prefer to turn off the ability for others to share your story in Direct, you can always disable the option in your stories settings. And if you have a private account, only your followers can view your story in Direct.

Since launching last year, Instagram Stories has quickly become a place to connect more closely with the people, interests and brands you care about most. Now sharing those favorite everyday moments is even easier.

This update will be rolling out globally over the coming weeks. To learn more about sharing a story in Direct, check out the Instagram Help Center. The new feature is available for iOS and Android in the Apple App Store and Google Play as part of Instagram version 11.0.

Kategorien: Redes Sociales

Turning Custom Kicks Into a Business with @majorwavez To see...

Blog Instagram - So, 09/10/2017 - 20:28


Turning Custom Kicks Into a Business with @majorwavez

To see more of Ruben’s designs, follow @majorwavez on Instagram.

Ruben Barraza (@majorwavez) was working in retail and could never escape one burning question that customers kept asking him: “Where are your shoes from?” The answer? He makes them himself. Eventually, sales from his bold and colorful shoe designs grew more profitable than his full-time job, so Ruben decided to formally treat it like the business it had become. “From working retail, I knew that roses were going to trend a long time ago. And after that, I knew flames were going to trend. I’ve kind of become my own buyer,” says Ruben, who lives in San Jose, California.

Donning the samples that he makes, Ruben can go almost two weeks without wearing the same pair of custom kicks twice. He’s fulfilled a few celebrity orders, and learned the unique artistic challenges of having a shoe be your canvas. “Maybe butterflies look really good on a size 9 shoe. But then I get an order from a person who wants it for their kid who’s a 3 ½, and the butterflies look too big on that,” explains Ruben. “And picking colors is tough, too. You can’t just throw any colors together"

Kategorien: Redes Sociales

Sponsors, Mini Tricks and Fingerboarding with @cass.fb To see...

Blog Instagram - Sa, 09/09/2017 - 20:10


Sponsors, Mini Tricks and Fingerboarding with @cass.fb

To see more of Cass’ fingerboarding tricks, follow @cass.fb on Instagram.

Ramps, ollies and kickflips, decks plastered with branded stickers — it may look an awful lot like skateboarding in miniature, but to aficionados like 17-year-old Cass Hirst (@cass.fb), fingerboarding is its very own sport. “People are always like, ‘Oh, it’s a tiny skateboard,’ but it’s not just playing around with toys,” says the London native. “When I’ve done nine hours of fingerboarding straight, I can barely stand up.”

As a child, Cass fell in love with skateboarding, so when he stumbled upon fingerboarding videos in 2008, he became instantly obsessed. Now Cass is so skilled, he has brand sponsorships and can perform tricks while blindfolded. “When I started, it was the furthest thing from cool,” he says. “Because I’ve made something out of it, people have a bit more respect for it. They don’t try to find humor in it anymore. They’re just like, ‘That’s cool.’”

Kategorien: Redes Sociales

World Suicide Prevention Day

Facebook - Do, 09/07/2017 - 18:00

By Antigone Davis, Head of Global Safety

We’re recognizing World Suicide Prevention Day by letting people know about the tools and resources we have developed for people who may be at risk.

Throughout September, we’ll connect people with information about supportive groups and suicide prevention tools through ads in News Feed. We are also launching a new section of our Safety Center with additional resources about suicide prevention and online well being. People can access tools to resolve conflict online, help a friend who is expressing suicidal thoughts or get resources if they’re going through a difficult time. We’ve offered tools like these, developed in collaboration with mental health organizations, for more than ten years. It’s part of our ongoing effort to help build a safe community on and off Facebook.

Because of the relationships people have on Facebook, we are in a unique position to help connect those in distress with friends who can show support. Mental health experts say these connections can be helpful in preventing suicide, and we see it happen in a variety of ways.

People’s friends are in the best position to know when they’re struggling – and speed is critical – so they can reach out directly through things like comments on a post. As we recently shared, there are cases where the combination of technology — recognizing patterns in people’s comments on posts — and the compassion of people in our community can help prevent harm.

People can also reach out to Facebook when they see something that makes them concerned about a friend’s well-being. We have teams working around the world, 24/7, who review reports that come in and prioritize the most serious reports like suicide.

For those who reach out to us, we provide suggested text to make it easier for people to start a conversation with their friend in need and also provide information and resources for how to best handle the situation. We provide the friend who has expressed suicidal thoughts information about local help lines, along with other tips and resources. Thanks to over 80 partners around the world, the resources people see are specific to where they are located.

We take other steps, such as working with suicide prevention partners to collect phrases, hashtags and group names associated with online challenges encouraging self-harm or suicide. We offer resources to people that search for these terms on Facebook. We also remove content that violates our Community Standards, which don’t allow the promotion of self-injury or suicide.

With the help of our partners and people’s friends and family on Facebook, we hope we can continue to support those in need.

Kategorien: Redes Sociales

Meet the Three Foster Cats of @amazeballsgracie Follow...

Blog Instagram - Mi, 09/06/2017 - 23:01


Meet the Three Foster Cats of @amazeballsgracie

Follow @amazeballsgracie to be a part of their daily shenanigans.

Hello, world! It’s time to meet today’s #WeeklyFluff: Gracie (@amazeballsgracie), a refined rescue cat who lives — and puts up with — two adorably feisty rescue kittens, Pippa and Pookie. These three fluffs spend their days lounging on an orange armchair, practicing paw swipes and looking for the next opportunity to sneak a bite from each other’s food dishes.

Kategorien: Redes Sociales

An Update On Information Operations On Facebook

Facebook - Mi, 09/06/2017 - 22:00

By Alex Stamos, Chief Security Officer

There have been a lot of questions since the 2016 US election about Russian interference in the electoral process. In April we published a white paper that outlined our understanding of organized attempts to misuse our platform. One question that has emerged is whether there’s a connection between the Russian efforts and ads purchased on Facebook. These are serious claims and we’ve been reviewing a range of activity on our platform to help understand what happened.

In reviewing the ads buys, we have found approximately $100,000 in ad spending from June of 2015 to May of 2017 — associated with roughly 3,000 ads — that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia.

We don’t allow inauthentic accounts on Facebook, and as a result, we have since shut down the accounts and Pages we identified that were still active.

  • The vast majority of ads run by these accounts didn’t specifically reference the US presidential election, voting or a particular candidate.
  • Rather, the ads and accounts appeared to focus on amplifying divisive social and political messages across the ideological spectrum — touching on topics from LGBT matters to race issues to immigration to gun rights.
  • About one-quarter of these ads were geographically targeted, and of those, more ran in 2015 than 2016.
  • The behavior displayed by these accounts to amplify divisive messages was consistent with the techniques mentioned in the white paper we released in April about information operations.

In this latest review, we also looked for ads that might have originated in Russia — even those with very weak signals of a connection and not associated with any known organized effort. This was a broad search, including, for instance, ads bought from accounts with US IP addresses but with the language set to Russian — even though they didn’t necessarily violate any policy or law. In this part of our review, we found approximately $50,000 in potentially politically related ad spending on roughly 2,200 ads.

We have shared our findings with US authorities investigating these issues, and we will continue to work with them as necessary.

Authentic Activity Matters

We know we have to stay vigilant to keep ahead of people who try to misuse our platform. We believe in protecting the integrity of civic discourse, and require advertisers on our platform to follow both our policies and all applicable laws. We also care deeply about the authenticity of the connections people make on our platform.

Earlier this year, as part of this effort, we announced technology improvements for detecting fake accounts and a series of actions to reduce misinformation and false news. Over the past few months, we have taken action against fake accounts in France, Germany, and other countries, and we recently stated that we will no longer allow Pages that repeatedly share false news to advertise on Facebook.

Along with these actions, we are exploring several new improvements to our systems for keeping inauthentic accounts and activity off our platform. For example, we are looking at how we can apply the techniques we developed for detecting fake accounts to better detect inauthentic Pages and the ads they may run. We are also experimenting with changes to help us more efficiently detect and stop inauthentic accounts at the time they are being created.

Our ongoing work on these automated systems will complement other planned projects to help keep activity on Facebook authentic. We’re constantly updating our efforts in this area, and have introduced a number of improvements, including:

We will continue to invest in our people and technology to help provide a safe place for civic discourse and meaningful connections on Facebook.

Kategorien: Redes Sociales

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