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Redes Sociales

Moving to a Local Selling Model

Facebook - Mar, 12/12/2017 - 15:57

By Dave Wehner, Chief Financial Officer

Today we are announcing that Facebook has decided to move to a local selling structure in countries where we have an office to support sales to local advertisers. In simple terms, this means that advertising revenue supported by our local teams will no longer be recorded by our international headquarters in Dublin, but will instead be recorded by our local company in that country.

We believe that moving to a local selling structure will provide more transparency to governments and policy makers around the world who have called for greater visibility over the revenue associated with locally supported sales in their countries.

It is our expectation that we will make this change in countries where we have a local office supporting advertisers in that country. That said, each country is unique, and we want to make sure we get this change right. This is a large undertaking that will require significant resources to implement around the world. We will roll out new systems and invoicing as quickly as possible to ensure a seamless transition to our new structure. We plan to implement this change throughout 2018, with the goal of completing all offices by the first half of 2019.

Our headquarters in Menlo Park, California, will continue to be our US headquarters and our offices in Dublin will continue to be the site of our international headquarters.

Categorías: Redes Sociales

Sharing Facebook’s Policy on Sexual Harassment

Facebook - Vie, 12/08/2017 - 18:00

By Sheryl Sandberg, Chief Operating Officer, and Lori Goler, VP of People 

Harassment, discrimination, and retaliation in the workplace are unacceptable but have been tolerated for far too long.

At Facebook, we treat any allegations of such behavior with great seriousness, and we have invested significant time and resources into developing our policies and processes. Many people have asked if we’d be willing to share our policies and training guidelines, so today we are making them available publicly—not because we think we have all the answers, but because we believe that the more companies are open about their policies, the more we can all learn from one another. These are complicated issues, and while we don’t believe any company’s enforcement or policies are perfect, we think that sharing best practices can help us all improve, especially smaller companies that may not have the resources to develop their own policies. Every company should aspire to doing the hard and continual work necessary to build a safe and respectful workplace, and we should all join together to make this happen.

You can find Facebook’s internal policies on sexual harassment and bullying on our Facebook People Practices website, along with details of our investigation process and tips and resources we have found helpful in preparing our Respectful Workplace internal trainings. You’ll see that our philosophy on harassment, discrimination, and bullying is to go above and beyond what is required by law. Our policies prohibit intimidating, offensive, and sexual conduct even when that conduct might not meet the legal standard of harassment. Even if it’s legally acceptable, it’s not the kind of behavior we want in our workplace.

In developing our policies we were guided by six basic principles:

  • First, develop training that sets the standard for respectful behavior at work, so people understand what’s expected of them right from the start. In addition to prescribing mandatory harassment training, we wrote our own unconscious bias training program at Facebook, which is also available publicly on our People Practices website
  • Second, treat all claims—and the people who voice them—with seriousness, urgency, and respect. At Facebook, we make sure to have HR business partners available to support everyone on the team, not just senior leaders.
  • Third, create an investigation process that protects employees from stigma or retaliation. Facebook has an investigations team made up of experienced HR professionals and lawyers trained to handle sensitive cases of sexual harassment and assault.
  • Fourth, follow a process that is consistently applied in every case and is viewed by employees as providing fair procedures for both victims and those accused.
  • Fifth, take swift and decisive action when it is determined that wrongdoing has occurred. We have a zero tolerance policy, and that means that when we are able to determine that harassment has occurred, those responsible are fired. Unfortunately, in some cases investigations are inconclusive and come down to one person’s word against another’s. When we don’t feel we can make a termination decision, we take other actions designed to help everyone feel safe, including changing people’s roles and reporting.
  • Sixth, make it clear that all employees are responsible for keeping the workplace safe—and anyone who is silent or looks the other way is complicit.

There’s no question that it is complicated and challenging to get this right. We are by no means perfect, and there will always be bad actors. Unlike law enforcement agencies, companies don’t have access to forensic evidence and instead have to rely on reported conversations, written evidence, and the best judgment of investigators and legal experts. What we can do is be as transparent as possible, share best practices, and learn from one another—recognizing that policies will evolve as we gain experience. We don’t have everything worked out at Facebook on these issues, but we will never stop striving to make sure we have a safe and respectful working environment for all our people.

Categorías: Redes Sociales

Celebrating One Year of Games on Messenger with New Features, New Games and More

Facebook - Jue, 12/07/2017 - 21:00

By the Messenger and Facebook Games teams

What a difference a year makes. Just over a year ago, we launched games on Messenger and introduced the Instant Games platform to developers, enabling them to build customized gaming experiences for both Messenger and News Feed. When we first launched, we had 20 games available in just 30 markets. Now, we have over 70 games from more than 100 developers available worldwide. This progress is exciting, but even more than that, we’ve been thrilled at the response over the last year from both the people playing and the developers building.

Games are an authentic extension of the connection people feel in Messenger — a fun, interactive and powerful way to connect to people you chat with daily or friends and family who live far away. It’s with this spirit we’re introducing two new features to Instant Games that will help you engage and connect with those you care about in new and different ways.

First, we’re launching live streaming, which will start to roll out today, to gamers who love to share their playthroughs and engage in a little smack talk. The new live streaming capability via Facebook Live makes it simple for people to play and share their experiences with those who love games on Messenger. It’s easy to get started: while playing a game, tap the camera icon located in the upper right corner of the game. Once selected, you can choose the audience you want to broadcast to and add a short description to say something about your video. To start recording, just press the “Start Live Video” button. Once the broadcast ends the video will be published to your Page or profile so that fans and friends who missed it can watch at a later time. You can remove the video post at any time, just like any other post.

Video chats are a great way for people to connect, discuss and share moments with each other when text just isn’t enough. Over 245 million people video chat every month on Messenger, with the option to use fun effects and capture pictures of their moments together. We’re excited to begin a test soon that will enable people to play games with each other while video chatting. When this feature is introduced early next year, Words With Friends from Zynga will be the first game to use it and allow friends to watch each other’s reactions as they run up the score.

We’re also thrilled to welcome a handful of new games coming soon that all have one thing in common — they’re some of the world’s most popular game franchises of all time, reimagined for the Instant Games platform.

Launching globally in early 2018 is none other than Angry Birds, a new game built for Messenger that will feature classic gameplay with an exciting new way to challenge friends. Angry Birds will join the recently launched Tetris®, which includes beloved features like marathon mode and the ability to play with friends in Messenger group chats. Both games are built by CoolGames, an Instant Games platform developer.

In the coming weeks and months, we’ll have even more epic games launching on Messenger:

  • Sonic Jump from SEGA, developed by SEGA HARDlight, will introduce a new, arcade style adventure to Messenger, featuring classic Sonic enemies, power-ups and traps as players challenge friends to see who can jump the farthest. Sonic Jump is rolling out now in select regions and will launch globally in the coming weeks.
  • Disney Tsum Tsum, published by LINE and launching in 2018, will bring beloved Disney characters to Messenger as players collect, connect and pop Tsum Tsum based on the popular Disney Tsum Tsum plushes.
  • GungHo Online Entertainment, Inc., makers of the hit game Puzzle & Dragons, will launch a new casual puzzle game for both existing Puzzle & Dragons fans and new players to enjoy.

Finally, after a year of incredible gaming experiences, we asked a few of our game developer partners to share their favorite facts since launching their game on Messenger…check it out:

We’re so glad that people are embracing the amazing experiences game developers are building for Instant Games. To the people who continue to enjoy, share, compete and challenge themselves and their friends to games on Messenger, thanks for playing and game on.

Categorías: Redes Sociales

Facebook’s 2017 Year In Review

Facebook - Mié, 12/06/2017 - 00:15

By Naomi Gleit, VP Social Good

Today we are announcing our 2017 Year in Review highlighting the top ways people came together on Facebook to support one another.

First, people came together to react and talk about important moments and events that happened around the world. The top three moments that people discussed globally in 2017 were:

  • International Women’s Day: This was the No. 1 most talked about moment in 2017, doubling from last year, with people around the world talking, sharing and posting in celebration of women and related issues.
  • Super Bowl 51: Fans around the world turned to News Feed to cheer for their favorite teams, celebrate with Lady Gaga and debate the top TV ads, with more than 262 million views of Super Bowl-related videos on the platform.
  • Las Vegas Violence: This tragic incident drove conversation around the world, which in turn motivated more than 3,300 people to offer help to their community through our Crisis Response tools on Facebook.

Second, people came together to support one another in times of crisis. 2017 was a difficult year with natural disasters and violence around the world, but it was inspiring to see people help each other when they needed it most. The top three moments where we saw people come to each other’s aid were:

  • Earthquake in Mexico: The response to this crisis in late September drove the highest number of total interactions within Crisis Response on Facebook of the year, with millions of people marking themselves safe, offering help to their community or donating to the cause.
  • Hurricane Harvey: In late August, the community rallied to help those in need by raising more than $20 million in the biggest fundraising effort for a single crisis in 2017 on Facebook.
  • One Love Manchester: The most viewed video and live broadcast on Facebook in 2017, this benefit concert generated over 80 million views and raised more than $450,000 for those affected by the Manchester terror attack.

Finally, people used Facebook to get together in person. The top two ways people connected through these offline moments by creating Events on Facebook were:

  • Total Solar Eclipse: This celestial moment in August brought the world together through more than 20,000 Facebook Events in more than 80 countries.
  • Women’s March on DC: On January 21, The Women’s March on DC brought over 500,000 people together through the largest Facebook event for a single cause in 2017.

Your Year In Review

We also want to create a Year In Review for you. Starting Wednesday, you may see a personalized video in your News Feed. This video includes moments from this past year that you’ve shared or been tagged in, and compiles them in a short video that can be edited and shared. You can access your video by visiting


The top moments of this year’s Year In Review were determined by gathering a list of the top keywords by volume mentioned in a single day on Facebook between January 1st and November 1st, 2017. To identify which topics were unique to 2017, we compared these keywords to the previous year’s maximum single-day volume. This means that keywords like Mother’s Day and Halloween, which typically represent the top moments every year, do not repeatedly appear at the top of the list.

Categorías: Redes Sociales

Introducing Stories Highlights and Stories Archive Today we’re...

Blog Instagram - Mar, 12/05/2017 - 16:00

Introducing Stories Highlights and Stories Archive

Today we’re introducing two new tools that let you hold on to your favorite moments from Instagram Stories and share them in ways that help you express yourself. Stories Highlights is a new part of your profile where you can express more of who you are through stories you’ve shared. And to help you build highlights, your stories will now automatically save into a private Stories Archive so you can easily relive them whenever you want.

Stories Highlights

Over the past year, Instagram Stories has become a key part of how you express yourself — but there hasn’t been an easy way to keep your stories around for more than 24 hours. Now you can more fully express your identity by grouping stories you’ve shared into highlights and featuring them on your profile.

Stories Highlights appear in a new section on your profile below your bio. To create a highlight, tap the “New” circle at the far left. From there, you can choose any stories from your archive, select a cover for your highlight and give it a name. Once you’re done, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it. Highlights stay on your profile until you remove them, and you can have as many highlights as you’d like. To edit or remove a highlight, just tap and hold that highlight on your profile.

Story Highlights lets you show all the sides of your personality, and you can make highlights out of anything you’ve shared to your story in the past. From the best moments of your ongoing soccer season to all the stories you capture of your loved ones, the interests and activities that matter most to you have a home right on your profile.

Stories Archive

Moving forward, your stories will automatically save to your archive when they expire. This makes it easy for you to revisit your favorite moments later on or bring them back to life in a highlight.

To access the stories in your archive, tap the Archive icon on your profile. From there, you can easily switch between your Posts Archive and your new Stories Archive. In your Stories Archive, your stories will appear in a grid with the most recent stories at the bottom. The first story from each day will show a date indicator to help you navigate your archive as you scroll.

Tap on any story in your archive to watch it. From there, you can add it to your story, share it as a post or add it to a highlight on your profile.

Only you can see your archived stories, and you can choose to turn off auto-archiving at any time in your profile settings.

To learn more about Stories Highlights and Stories Archive, check out the Instagram Help Center.

Today’s updates are available as part of Instagram version 25 on iOS and Android.

Categorías: Redes Sociales

Weekend Hashtag Project: #WHPinspired Weekend Hashtag Project...

Blog Instagram - Mar, 12/05/2017 - 01:44

Weekend Hashtag Project: #WHPinspired

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

The goal of #WHPinspired was to make photographs and videos of the people, places and things that inspire you. Each week, we feature some of our favorite submissions from the project, but be sure to check out the rest here.

Categorías: Redes Sociales

Storytelling Through Dance with @ashleylewofficial To see more...

Blog Instagram - Lun, 12/04/2017 - 20:59

Storytelling Through Dance with @ashleylewofficial

To see more of Ashley’s ballet journey, follow @ashleylewofficial on Instagram.

How does ballerina and high school freshman Ashley Lew (@ashleylewofficial) get through days that can start at 5:45 and keep her going well past dinnertime? “When I dance, I just forget about the world around me, honestly,” says Ashley, who spent last year studying full time at the Princess Grace Academy in Monaco. “Telling my story through my dancing is really important to me. One of the biggest challenges is not giving up.” Despite the sacrifices she’s made, Ashley’s passion for dance introduced her to a community that shares her enthusiasm. “So many people, we connected on Instagram, and then we get to actually meet each other. I just think it’s so cool. And it keeps me going toward my dream because it encourages me, makes me feel good about what I’m doing.”

Categorías: Redes Sociales

Education, Awareness and Action with Wildlife Conservation...

Blog Instagram - Lun, 12/04/2017 - 18:04

Education, Awareness and Action with Wildlife Conservation Photographer Paul Nicklen

Starting today, when people search for a hashtag associated with harmful behavior to animals or the environment, they will see a content advisory screen. We are committed to fostering a safer, kinder world both on Instagram and beyond.

After 17 years with National Geographic, wildlife conservation photographer and cinematographer Paul Nicklen (@paulnicklen) felt compelled to start something new. “I wanted to see immediate impact through photography,” explains Paul, who co-founded SeaLegacy (@sea_legacy), a collective of visual storytellers who document the biggest issues facing our oceans today. “My goal is to use my camera to connect people to the species of animals that need our help.”

On #WildlifeConservationDay, Paul offers this message: “I want people to understand that animals are all part of a complex ecosystem. You cannot dismiss an insect while pouring your love and attention into panda bears and baby white harp seals. We need to realize that entire ecosystems are connected, from the very top to the very bottom.”

Categorías: Redes Sociales

Hard Questions: So Your Kids Are Online, But Will They Be Alright?

Facebook - Lun, 12/04/2017 - 15:01
Raising the Next Generation: What Are Parents Thinking and How Can Facebook Help?

By Antigone Davis, Public Policy Director, Global Head of Safety

Raising a child in today’s digital world can be overwhelming. As the mom of a college-aged daughter, I’ve seen how technology can be beneficial and educational in some ways, but distracting and concerning in others. My daughter and online technologies have grown up together. She’s always been more adept than I am at moving around in her digital universe, and I’ve often found myself anxiously trying to keep up.

I know I’m not alone in the questions I’ve asked, the mistakes I’ve made and the worries I’ve had as a parent when it comes to kids and technology. As a mom and a former teacher and policy advisor for a state attorney general, I have heard many people voice these concerns. I believe that the largest social media platform in the world has the opportunity and obligation to address these issues, and I wanted to be a part of that. Many of us at Facebook are parents, and naturally we’re thinking about technology’s role in the lives of children and families. Other technology companies are grappling with this as well.

Children today are online earlier and earlier. They use family-shared devices — and many, as young as six or seven years old, even have their own. They love to take photos, watch videos, talk to their grandparents and of course they want to be just like their older siblings and use the apps they’re using too. It can be hard for caregivers to manage. While kids have more ways than ever to learn and benefit from online experiences, three out of four parents say they worry about their kids’ online safety and want more control.

Over the last 18 months, we’ve worked closely with leading child development experts, educators and parents as we prepared to build our first product for kids. We created an advisory board of experts. With them, we are considering important questions like: Is there a “right age” to introduce kids to the digital world? Is technology good for kids, or is it having adverse affects on their social skills and health? And perhaps most pressing of all: do we know the long-term effects of screen time?

Today we’re rolling out our US preview of Messenger Kids a new app that makes it easier for kids to video chat and message with family and friends when they can’t be together in person. And so I wanted to explain why Facebook decided to create an app for children, and why I think it’s the right time.

We’ll share what we’ve learned so far and the principles we’ve created with the help of external experts as our company launches its first product built for kids.

What Research Tells Us

If it feels like kids are starting to use technology at younger ages, you’re right. Data from the research firm Dubit shows that kids are already using technology on a regular basis. Some 93% of 6-12 year olds in the US have access to tablets or smartphones, and 66% have their own device. They’re playing games, watching videos and video chatting with family.

Research shows that kids are using apps that are intended for teens and adults. We collaborated with National PTA on a study with more than 1,200 American parents of children under the age of 13, and three of every five parents surveyed said their kids under 13 use messaging apps, social media or both, while 81 percent reported their children started using social media between the ages of 8 and 13.

As kids become more tech-savvy, parents are worrying about the potential dangers that exist online. According to a Dubit study, 74% of parents of 6-12 year olds are concerned about their children interacting with strangers or people they don’t know online, and we’ve heard in countless conversations that parents’ top concern about their kids using technology is online safety.

“My concern is safety, getting friend requests from people you don’t know, chatting with people you don’t know, giving out information to strangers.”
—Christine, parent participant, National PTA Roundtable

We know that when building for kids, we have to get it right and we’re taking that responsibility seriously. Simply complying with the law is not enough. We want to create technologies that benefit, rather than harm or are merely neutral on the lives of children. We’re proceeding carefully and will share what we learn along the way.

Listening to Parents and Kids

Over the last 18 months, we’ve talked to thousands of parents and kids across the country in Arizona, California, Colorado, Kentucky, Maryland, New York, North Carolina and Virginia, as well as parents overseas. With National PTA and Blue Star Families, we brought parents together to hear how they’re using technology with their kids and their views on how to parent in a tech-filled world.

What we found is that nearly all of these conversations involved both positive and negative experiences with kids and tech. On the positive side, we heard wonderful stories of connection between military parents stationed abroad and their families back home using Facebook and other apps. But we also heard some scary things, like a mom who found the online chat her 7 year-old had while playing a video game with an adult male stranger. It began with seemingly friendly questions about her son’s favorite sports teams but slowly led to questions about what he looked like, before finally pushing the boy to send a photo of himself. She was terrified.

“I do feel overwhelmed, particularly because I’m not a big tech person. There’s a lot to keep up with, and I’m not keeping up with it.”
—Norah, parent participant, New Mexico State University Learning Games Lab

Kids told us that the primary reason they want to use social media and messaging platforms is to have fun, which means that an environment that emphasizes safety at the expense of joy and laughter will fail the customer satisfaction test — and potentially leave kids vulnerable to less controlled and more risky social environments. We believe that it’s possible to give kids a fun experience that provides more peace of mind for parents, too.

Though parents often feel confused or unprepared for how to handle their children’s online experiences, many also told us that they’re conflicted because they see the benefit of technology in their children’s lives — particularly when it’s used for education or connecting with family. In the study we conducted with National PTA, 63% of parents said they believe social media provides children with digital skills that are mandatory in society today.

“Because [my kids] see my presence on Facebook and that I’m talking with family… they want a bit part of that. But obviously one of the biggest concerns we have is safety. So that’s a challenge, but I also don’t want them not to be familiar with it because it’s going to be important as they get older.”
—Nikki, parent participant, National PTA Roundtable

But in all of our research, there was one theme that was consistent: parents want to know they’re in control. They want a level of control over their kids’ digital world that is similar to the level they have in the real world. Just as they want to know whose house their child will be visiting for a playdate, they want to know who their child is connecting with online. And just as they want to say “lights out” at night, they also want to be able to say “phones off.”

Talking to the Experts

With all of this feedback in mind, we knew it was important to consult with experts to help us shape our work and own principles as a technology company. Our team of advisors includes top experts in the fields of child development, online safety and children’s media currently and formerly from organizations such as the Yale Center for Emotional Intelligence, Connect Safely, Center on Media and Child Health, Sesame Workshop and more. The American Academy of Pediatrics offers excellent guidelines to parents for monitoring their kids’ digital consumption, though we know there are still a lot of unanswered questions about the impact of specific technologies on children’s development.

These advisors are helping us grow our knowledge and guide us as we develop products like Messenger Kids. They challenge us as we think about these important issues.

In partnership with these advisors, we’ve developed a set of principles to guide us. They are:

  1. Putting kids first
  2. Providing a safe space that fosters joy, humor, play and adventure
  3. Enabling kids to mine their own potential by building for empowerment, creativity and expression
  4. Helping kids build a sense of self and community
  5. Recognizing the relationship between parent and child, and that we take our responsibility and their trust in us seriously.

These guiding principles help us as we navigate a world where children are increasingly using technology at younger ages, parents are asking for more help, and we’re considering how to provide technologies to meet the needs of the modern family and benefit kids and parents alike.

Applying These Principles When Building Products

We created Messenger Kids with the belief that parents are ultimately the best judges of their kids’ technology use, and the parents we’ve spoken to have asked for a better way to control the way their children message.

We hope that developing an app that gives parents more control over their kids’ online experience is a step in the right direction, but we think the industry also needs a better understanding of tech’s long-term impact on children. That’s why today we’re also announcing a new $1 million research fund to work with academics, experts and partners across the industry to further explore this issue.

Read more about our blog series Hard Questions. We want your input on what other topics we should address — and what we could be doing better. Please send suggestions to

National PTA does not endorse any commercial entity, product, or service. No endorsement is implied.

Categorías: Redes Sociales

Update on the Global Internet Forum to Counter Terrorism

Facebook - Lun, 12/04/2017 - 15:00

At last year’s EU Internet Forum, Facebook, Microsoft, Twitter and YouTube declared our joint determination to curb the spread of terrorist content online. Over the past year, we have formalized this partnership with the launch of the Global Internet Forum to Counter Terrorism (GIFCT). We hosted our first meeting in August where representatives from the tech industry, government and non-governmental organizations came together to focus on three key areas: technological approaches, knowledge sharing, and research. Since then, we have participated in a Heads of State meeting at the UN General Assembly in September and the G7 Interior Ministers meeting in October, and we look forward to hosting a GIFCT event and attending the EU Internet Forum in Brussels on the 6th of December.

The GIFCT is committed to working on technological solutions to help thwart terrorists’ use of our services, and has built on the groundwork laid by the EU Internet Forum, particularly through a shared industry hash database, where companies can create “digital fingerprints” for terrorist content and share it with participating companies.

The database, which we announced our commitment to building last December and became operational last spring, now contains more than 40,000 hashes. It allows member companies to use those hashes to identify and remove matching content — videos and images — that violate our respective policies or, in some cases, block terrorist content before it is even posted.

We are pleased that, Cloudinary, Instagram,, LinkedIn, Oath, and Snap have also recently joined this hash-sharing consortium, and we will continue our work to add additional companies throughout 2018.

In order to disrupt the distribution of terrorist content across the internet, companies have invested in collaborating and sharing expertise with one another. GIFCT’s knowledge-sharing work has grown quickly in large measure because companies recognize that in countering terrorism online we face many of the same challenges.

Although our companies have been sharing best practices around counterterrorism for several years, in recent months GIFCT has provided a more formal structure to accelerate and strengthen this work. In collaboration with the Tech Against Terror initiative — which recently launched a Knowledge Sharing Platform with the support of GIFCT and the UN Counter-Terrorism Committee Executive Directorate — we have held workshops for smaller tech companies in order to share best practices on how to disrupt the spread of violent extremist content online.

Our initial goal for 2017 was to work with 50 smaller tech companies to to share best practices on how to disrupt the spread of violent extremist material. We have exceeded that goal, engaging with 68 companies over the past several months through workshops in San Francisco, New York, and Jakarta, plus another workshop next week in Brussels on the sidelines of the EU Internet Forum.

We recognize that our work is far from done, but we are confident that we are heading in the right direction. We will continue to provide updates as we forge new partnerships and develop new technology in the face of this global challenge.

Categorías: Redes Sociales

Introducing Messenger Kids, a New App For Families to Connect

Facebook - Lun, 12/04/2017 - 14:00

By Loren Cheng, Product Management Director

Today, in the US, we’re rolling out a preview of Messenger Kids, a new app that makes it easier for kids to safely video chat and message with family and friends when they can’t be together in person. After talking to thousands of parents, associations like National PTA, and parenting experts in the US, we found that there’s a need for a messaging app that lets kids connect with people they love but also has the level of control parents want.

To give kids and parents a fun, safer solution, we built Messenger Kids, a standalone app that lives on kids’ tablets or smartphones but can be controlled from a parent’s Facebook account. Whether it’s using video chat to talk to grandparents, staying in touch with cousins who live far away, or sending mom a decorated photo while she’s working late to say hi, Messenger Kids opens up a new world of online communication to families. This preview is available on the App Store for iPad, iPod touch and iPhone.

Co-Developed With Parents, Kids and Experts

Today, parents are increasingly allowing their children to use tablets and smartphones, but often have questions and concerns about how their kids use them and which apps are appropriate. So when we heard about the need for better apps directly from parents during research and conversations with parents, we knew we needed to develop it alongside the people who were going to use it, as well as experts who could help guide our thinking.

In addition to our research with thousands of parents, we’ve engaged with over a dozen expert advisors in the areas of child development, online safety and children’s media and technology who’ve helped inform our approach to building our first app for kids. We’ve also had thought-provoking conversations around topics of responsible online communication, parental controls and much more with organizations like National PTA and Blue Star Families, where we heard firsthand how parents and caregivers approach raising children in today’s digitally connected world.

And for the past several months, many families at Messenger and Facebook have used the app and helped come up with some of the key features like the easy-to-use parental controls.

More Fun For Kids, More Control For Parents

Messenger Kids is full of features for kids to connect with the people they love. Once their account is set up by a parent, kids can start a one-on-one or group video chat with parent-approved contacts. The home screen shows them at a glance who they are approved to talk to, and when those contacts are online.

Playful masks, emojis and sound effects bring conversations to life.

In addition to video chat, kids can send photos, videos or text messages to their parent-approved friends and adult relatives, who will receive the messages via their regular Messenger app.

A library of kid-appropriate and specially chosen GIFs, frames, stickers, masks and drawing tools lets them decorate content and express their personalities.

Messenger Kids gives parents more control. Parents fully control the contact list and kids can’t connect with contacts that their parent does not approve. Parents control kids accounts and contacts through the Messenger Kids Controls panel in their main Facebook app:

How to Get Started

Every child account on Messenger Kids must be set up by a parent. For parents, setting your child up with a Messenger Kids account is done in four steps:

  1. Download: First, download the Messenger Kids app on your child’s iPad, iPod touch, or iPhone from the App Store.
  2. Authenticate: Then, authenticate your child’s device using your own Facebook username and password. This will not create a Facebook account for your child or give them access to your Facebook account.
  3. Create an account: Finish the setup process by creating an account for your child, where all you’ll need to do is provide their name. Then the device can be handed over to the child so they can start chatting with the family and friends you approve.
  4. Add contacts: To add people to your child’s approved contact list, go to the Messenger Kids parental controls panel in your main Facebook app. To get there, click on “More” on the bottom right corner in your main Facebook app, and click “Messenger Kids” in the Explore section.

More Information and What’s Next

There are no ads in Messenger Kids and your child’s information isn’t used for ads. It is free to download and there are no in-app purchases. Messenger Kids is also designed to be compliant with the Children’s Online Privacy and Protection Act (COPPA).

This preview of Messenger Kids is only available in the US at this time on the Apple App Store, and will be coming to Amazon App Store and Google Play Store in the coming months.

We’ve worked extensively with parents and families to shape Messenger Kids and we’re looking forward to learning and listening as more children and families start to use the iOS preview.

For more specific information about the app, visit

National PTA does not endorse any commercial entity, product, or service. No endorsement is implied.

Categorías: Redes Sociales

Mentorship, Authentic Self and #Boomerangs with...

Blog Instagram - Sáb, 12/02/2017 - 21:04

Mentorship, Authentic Self and #Boomerangs with @elainewelteroth

Follow @elainewelteroth on Instagram to see more from her life and work.

For self-proclaimed #Boomerang queen Elaine Welteroth (@elainewelteroth), women helping women has played a role in her career from the very beginning. A decade ago, Elaine reached out to the then editor-in-chief of Ebony magazine for an informational phone call. “That call was the singular tipping point for the life I’m living today,” says Elaine, who has spent the past five years at Teen Vogue (@teenvogue), most recently as the magazine’s youngest editor-in-chief. “She hired me on the spot and whisked me off to start my professional life in magazines in New York City.”

Today, Elaine is a mentor to young women both in person and on social media. “Showing up in my career every day as my full authentic self is key,” she says. “I share certain parts of my life that young girls can relate to because it is important for them to see themselves in women who are placed in positions of power, without having to sacrifice or hide or disguise certain parts of who they are. I think that’s an important message for young girls who are still figuring out their own identity and dreams.”

Categorías: Redes Sociales

Weekend Hashtag Project: #WHPinspired Weekend Hashtag Project...

Blog Instagram - Vie, 12/01/2017 - 23:41

Weekend Hashtag Project: #WHPinspired

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

The goal this weekend is to make photographs and videos of the people, places and things that inspire you.

  • Show your muse. Whether it’s the fashionable friend who pushes you to try new styles or your grandfather, whose handwritten cookbook houses all your family’s favorite recipes, show us who (or what) has inspired you to step up your game or try something new.
  • Take us there. A striking sunrise makes an early morning hike worth the wake-up time. A new exhibit at a museum can push you to revisit your love of painting. Share the locations that motivate you to step outside your comfort zone.
  • Honor the inspired work. Have a piece of art or new hobby with a story? Show us what you’ve created, and tell us what encouraged you in your caption.

PROJECT RULES: Please add the #WHPinspired hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.

Categorías: Redes Sociales

Fiber Artist @elizabethpawle Turned Her Passion Into a Small...

Blog Instagram - Vie, 12/01/2017 - 20:20

Fiber Artist @elizabethpawle Turned Her Passion Into a Small Business

To see more of Elizabeth’s art, follow @elizabethpawle on Instagram.

Before she took on the title of fiber artist, Elizabeth Pawle (@elizabethpawle) was an interior design magazine journalist. “I had to give that up when I was expecting my first baby six years ago,” says the small business owner who lives in Suffolk, England. “I’ve always loved making things and working with textiles, so I fell back into that when my son was tiny as a means of keeping my brain busy!” Over the years, she experimented with painting and illustration, but she’s always drawn back to working with textiles. “There’s something soothing about working with yarn, about making it behave in unexpected ways and turning scraps of wool and thread into something beautiful,” says the mother of two. “I never grow tired of losing myself in the textures and colors of one of my huge tapestries. It’s a bit like meditation.”

Categorías: Redes Sociales

Fourth Time’s a Charm for This #MyInstagramLogo We’re inspired...

Blog Instagram - Jue, 11/30/2017 - 23:37

Fourth Time’s a Charm for This #MyInstagramLogo

We’re inspired by the ways community members make Instagram’s look come to life. Follow along on the #myinstagramlogo hashtag page and add your own ideas.

This #myinstagramlogo may be tiny, but after three failed attempts, freelance artist Salavat Fidai’s (@salavat.fidai) fourth sculpture of our app’s logo felt like a huge success. “I now cannot imagine my life without Instagram!” says Salavat, who lives in Ufa, Russia. “I like to see how Instagram changes and how it gets better and better.”

Categorías: Redes Sociales

For Christina Lonsdale, Everyone Is a Radiant Human To see more...

Blog Instagram - Jue, 11/30/2017 - 20:08

For Christina Lonsdale, Everyone Is a Radiant Human

To see more from the Radiant Human Project, follow @radianthuman_ on Instagram.

Christina Lonsdale (@radianthuman_) wants to film your vibrational frequency — better known as your vibes. Four years ago, the visual artist based in Portland, Oregon, started Radiant Human: a touring aura photography project. With a dome studio and a custom-built camera attached to magnetic plates, which subjects rest their hands on, Christina translates vibrational frequency into colors on instant photos. “We all want to know more about ourselves, because ultimately that’s what makes us happy,” says Christina. “That’s really where a lot of the magic of this project comes from – people knowing something new about themselves, that they have a special color, that they’re creating something special, every day, all the time. They’re radiating it.”

Categorías: Redes Sociales

We’re in Love with the Top Instagram Hashtag of 2017 Follow...

Blog Instagram - Mié, 11/29/2017 - 20:07

We’re in Love with the Top Instagram Hashtag of 2017

Follow along on #IGYearInReview as we reflect on the most memorable Instagram trends of 2017.

For the fifth year in a row, #love is the top Instagram hashtag. “There can never be an excess of love. We always need more,” says paper typographer Sabeena Karnik (@sabeenu) from Mumbai, India. “It is the most powerful feeling which can be expressed in so many ways: the smallest act of kindness, a caring word, a hug, a smile, a kiss.”

With this piece of art, Sabeena’s intent is to spread the word — and the feeling. “The tiny parts of the heart represent small acts of love which is all we need to make the world a better place,” she explains. “If we give love, we will always receive abundance of it in return.”

Categorías: Redes Sociales

Facebook Social Good Forum: Announcing New Tools and Initiatives for Communities to Help Each Other

Facebook - Mié, 11/29/2017 - 19:17

By Naomi Gleit, VP Social Good

Today at the second annual Social Good Forum, we announced new tools and initiatives to help people keep each other safe and supported on Facebook.

  • Mentorship and Support, a new product where mentees and mentors come together to connect and interact directly with each other and progress through a guided program developed by nonprofit organizations
  • Eliminating nonprofit fees, 100% of donations made through Facebook payments to nonprofits will now go directly to those organizations
  • Facebook Donations Fund, $50 million annual fund for 2018 to help communities recover from disaster by direct contributions and matching dollars, to increase the impact of our community’s support during crises like a major natural disaster. The fund will also help more people support causes that they care about, as well as help nonprofits increase the amount raised by their supporters’ to campaigns like Giving Tuesday
  • Charitable giving tools expansion, people can now create fundraisers in places like Europe, Australia, Canada and New Zealand
  • Fundraisers API, the ability for people to sync their off-Facebook fundraising to their Facebook fundraisers
  • Community Help API, a new tool that will give disaster response organizations access to Community Help data, offering important information about the needs of people affected by crises so that they can respond
  • Blood donations feature, more than 4 million donors in India have signed up, expanding to connect blood banks and hospitals to donors through blood donation events, and introducing the feature in Bangladesh in early 2018

Introducing Mentorship and Support
Mentorship and Support is a new product that connects people who may need support and advice to achieve their goals with people who have the expertise and experience to help. The mentee and mentor are matched by a nonprofit partner organization and work through a step-by-step program on Facebook developed by the nonprofit organization and tailored to the needs of the mentee.

We are starting as a pilot with iMentor (for education) and The International Rescue Committee (for crisis recovery.) Our goal is to expand these tools to help connect people around a variety of causes like addiction recovery, career advancement, and other areas where having someone you can count on for support can make all the difference.

We take privacy and security very seriously, and this product is being built with both in mind. It is only available to people 18 years and older. Mentors are vetted by the partner organizations before they are matched with mentees, and people can also report issues to Facebook if they encounter problems.

Expanding our charitable giving tools globally
Nonprofit fundraising tools (including donate buttons and nonprofit fundraisers) allow people to raise money for nonprofit organizations, and are now available in the United Kingdom, Ireland, Germany, France, Spain, Italy, Poland, the Netherlands, Belgium, Sweden, Portugal, Denmark, Norway, Austria, Finland and Luxembourg.

Personal fundraisers allow people to raise money for themselves, a friend or something or someone not on Facebook, and are now available in the United Kingdom, Ireland, Canada, Australia, Germany, Spain, Italy, Netherlands, Belgium, Portugal, Austria, Finland, Luxembourg, Sweden, Denmark and New Zealand.

New Fundraisers API
People will be able to sync their off-Facebook fundraising efforts to Facebook fundraisers, making it easier to tell friends and family about the causes they support on and off Facebook. When people connect their off-Facebook fundraising campaign with Facebook, it creates a Facebook fundraiser that syncs with their campaign page.

Connecting to Facebook can help participants meet their goal faster by allowing them to easily reach all of their Facebook friends. Friends can share the fundraiser with others, spreading the word and reaching new donors. And donors can give in just a few taps without ever leaving Facebook. We are starting with Susan G. Komen, JDRF, National Multiple Sclerosis Society and Movember, and will be rolling this out to 500 additional nonprofits by the end of spring 2018.

New Community Help API
Earlier this year we announced Community Help, a crisis response tool where people can ask for and give the help they need to recover following a crisis. We are now introducing a Community Help API, which will give disaster response organizations access to data from public Community Help posts that can offer important information about the needs of people affected by a particular crisis. We are piloting the Community Help API with NetHope and the American Red Cross. Our hope is that this data will help organizations coordinate information and response resources as fast as possible. We plan to announce more partnerships soon.

Expanding Blood Donations Feature
In October, we launched a new blood donations feature, starting in India, to make it easier for people to donate blood. There are now more than 4 million blood donors signed up on Facebook in India. In addition to enabling people in need to connect to blood donors, our tools also allow organizations to connect to donors more efficiently. Hospitals, blood banks and non-profits can create voluntary blood donation events on Facebook, and nearby donors are notified of the opportunities to donate blood. In early 2018, we will expand blood donations to Bangladesh, where, like India, there are thousands of posts from people looking for blood donors every week.

We are constantly inspired by all the good that people do on Facebook and are committed to continuing to build tools that help communities do more good together.

Social Good Forum Live Broadcast
Social Good Forum Event Photos
Social Good Products Screenshots & Demos
SGF One Sheeter

Categorías: Redes Sociales


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